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How UX Design Agency Conducts UX Design Audit

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Octet Design Studio
How UX Design Agency Conducts UX Design Audit

UX design audit is a systematic approach to identifying design inconsistencies and fixing them to improve a product’s performance and likeability.

Before re-designing or revamping a product, a UX design agency has to conduct a UX design audit to pinpoint areas that need improvement and then work on the designs. Here, we will walk you through how we conduct a UX design audit. Let’s dive right in.


1. Understand Business Objectives

Before starting a design audit, it is important for us to understand the business objectives clearly. Then only we can assess whether the product is aligned with them or where it loses direction.

 

The way we do this is by conducting interviews with all the concerned stakeholders. These are key people from marketing, product development, sales, customer support and tech.


2. Discover user’s needs

As business objectives are important to see if the product aligns with them, it is as important to understand users’ needs too, to see if the product can fulfill them. If not, then there lies a huge gap which can cause the product to fail.

We learn about user’s needs, wants and emotions by conducting in-depth interviews, surveys and usability tests.


3. Study the Data Analytics

A popular saying goes - You can’t improve what you can’t measure. 

To improve a product, you need to have data to get insights. Basing your designs without data is just guesswork and is a huge gamble. Data helps to discover patterns, demographics and user flows which can be analyzed to get insights.


4. Start The Audit

Now that we have required data, and have understood business and users’ requirements, it is time to get to the main task i.e. to conduct the UX design audit.

In an audit, we analyze products from six unique aspects to get a holistic view. They are user experience, user interface, performance, branding, customer experience and inclusion.


5. Prepare an Audit Report

Once the audit concludes, our experts condense all the information and insights gathered during the audit and prepare a comprehensive report. This report contains key findings and also suggests areas of improvement and how to implement them.


Final Words


If you have an existing product and are troubled by its low performance, you can reach out to us for our UX Design Audit services. We will spot errors that can be fixed and explore new ways to enhance your ROI. Contact Us at +91 85111 88998 or reach out to us at [email protected]

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