People often make the mistake of assuming that just launching a website is more than enough to rank on search engine results pages (SERPs) and attract organic traffic. However, the truth is that static websites rarely attract visitors. It is important to make relevant updates and the right adjustments so that you can offer a user-friendly experience to your visitors. And this can only be done by analyzing your website and its performance periodically. However, as the head of a business, it is understandable that you may not have the time to periodically audit your website. Enlisting the help of one of the leading companies that provide SEO Services in Los Angeles can be quite beneficial.
Things To Review During an SEO Audit of Your Website
Having an understanding of where your website stands when it comes to SEO can help you in improving your ranks. Conducting audits will help you in making adjustments to your SEO strategy as well. Thus, it allows you to make the necessary changes rather than just assuming that all of your SEO strategies are futile. The following are some things that must be checked when conducting a website audit:
Load Time
The loading time of the website is crucial for providing an impressive user experience. A slow website will not only disappoint current and potential customers but will also affect your SEO negatively. Search engines such as Google take into account factors such as speed, and bounce rates for ranking websites. When analyzing the speed of your website, make sure to analyze both the desktop and mobile versions of your website.
Structure of the Site
Another aspect that determines the user experience is the structure of the website and the ease with which it can be navigated. A well-structured website is important not just for visitors that are searching for particular information but also for search engine crawlers. These crawlers essentially help in indexing new content. Thus, if your website is not well-structured, your webpages will not show up on SERPs irrespective of how content-rich they are. You must also follow some important internal linking practices as this also provides a path for users as well as search engines. Hiring a Web Design Company in Los Angeles can help you in creating a structured website with ideal navigation.
Responsiveness
In 2021, the search engine Google rolled out the mobile-first index. Before 2016, Google was mainly using desktop versions of websites to index web pages. However, as the traffic from mobile devices increased over the years, Google started experimenting with a mobile-first index and switched to 100% mobile-first indexing in 2021. Thus, a responsive design is also a consideration when ranking websites. If your website cannot be accessed using a mobile device or it is much slower for mobile users than desktop users, it is highly likely that your SEO rankings will plummet. You can hire a Web Design Agency in Los Angeles to create a mobile-friendly website.
Ranks of the Keywords
If your SEO strategy relies heavily on keyword optimization, then checking the ranking of each of the keywords used by you can help in identifying opportunities for improvement. You can begin by analyzing the keywords in Position 0 as well as in Positions 1 to 3. These keywords are performing well when it comes to website optimization. As for areas of improvement, you can look at the keywords in Positions 4 to 10. Although these are appearing on the first page, they aren’t in the prime spot. So there’s room for improvement.
Conclusion
When you are auditing your website, you must also check your SEO content marketing strategies. Have a look at website metrics such as average time spent on a page, organic sessions, and bounce rates. These will give you an idea of how your website is performing on SERPs. Partnering with a Los Angeles SEO Agency to conduct such audits and make relevant changes is advisable.
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