Today’s marketing strategist has devoted a decent part of their strategy and marketing budget to creating customer loyalty, and there’s no denying that investing in customer fidelity via a meaningful customer experience is a smart play.

After all, consumers still rate a personalized customer journey as the most important component for creating brand devotion.Recently however, some marketing experts are wondering if there are some other factors to consider when building a Customer Lifetime Value (CLV) strategy.

A study published in Applied Psychology Today conducted by a team of sociological and consumerism experts revealed a potential gap in the roadmap, one where emotional attachment to a brand can play an even greater role in the formation of consumer loyalty.What does that mean?

If you can effectively build a positive emotional bridge between you and your customers, you can engender a symbiotic relationship that boosts CLV and grows your overall audience share.

Whereas brand loyalty may be somewhat superficial, brand attachment goes much deeper.

According to the McKinsey Group, there are 3 components to creating brand attachment: Affection Connection PassionSo how do you develop these 3 emotional connections in your customers?

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When HR team recruit employees, they focus on several things to identify the best candidates for the job.

From company and cultural fit to how the experience will translate into a specific position and help elevate the business, HR has an important responsibility to hire the kind of employees who can and will work collaboratively and successfully towards the goals of their position and the mission of the business.

Businesses and HR teams are also smartly turning to performance management processes and tools to help them increase the effectiveness of their employee performance and maximize their contributions.

A better performance management system has been linked to better employee retention and companies reaching more of their business goals.Why is performance management important in accomplishing organizational goals?

This helps boost employee productivity and morale, as well as gives businesses a chance to continue to align how an employee’s contributions with overall business goals.The importance of performance management in accomplishing organization goalsHere are several ways that effective performance management can help businesses accomplish more of their organizational goals.Employees who are recognized and rewarded for their performance are more likely to be invested and engaged in their jobs and responsibilities.

For instance, if a finance professional knows that their job isn’t just to examine expense reports to prevent fraud and because that’s was required of the role, but also because greater fiduciary responsibility allows businesses to reinvest in technologies that could lead to business growth, promotions, and bonuses, that finance employee may be more motivated towards excellence in their role.Continued and ongoing performance management gives managers and supervisors an opportunity to regularly assess how an employee is being used within the business.

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It is now a techie world with every single person reliant on their mobile device.

Everyone is practically connected via Facebook, Instagram, and Twitter.

Capitalizing on digital marketing fitness is a great way to tap local clients.

Connect with your clients by frequently updating your page or tweeting about events and promotions.

Keeping engaged with your local clients is one way to build loyalty because they know you care.