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10 Best Free SEO Tools For Small Business (All You Need)

LGS educate
10 Best Free SEO Tools For Small Business (All You Need)

To be successful with search engine optimization (SEO), you surely use these best Free SEO tools.

It’s simply impossible to conduct both keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems. And implement effective content marketing without the proper tools.

Yet with so many tools on the market, how do you know which to choose?

Here is a roundup of the top 10 SEO tools for small businesses.

What to Look For in Small Business SEO Software?

Consider these factors when choosing the best SEO software for your business:

  • Capabilities for both researching and tracking keywords based on the locations you serve.
  • Tools for auditing and analyzing competitor site rankings and backlink profiles.
  • Features for managing and updating business listings and local citations.
  • Features for monitoring online reputation and reviews.
  • Ability to analyze website traffic and content performance.
  • Ability to create reports to track your SEO performance.

Note: There are many SEO tools on the market that are useful for small businesses. Some are more specialized niche tools, while others are more complete software platforms. You might need to use more than one tool depending on your SEO needs.

10 Best SEO Tools for Small Businesses?

  1. Google Analytics
  2. Google Search Console
  3. Yoast SEO
  4. Google Business Profile
  5. SEOQuake
  6. Google Trends
  7. Moz Pro
  8. Answer the Public
  9. SpyFu
  10. SEMrush

1. Google Analytics (Free SEO Tools)

Best Free SEO Tools

Firstly, Every small business owner should ensure a Google Analytics (GA) tag is applied to their website. Google Analytics is a free website traffic analytics tool.

Google Analytics is an essential free tool for better understanding your website visitors. Find out where your visitors come from, how they’re navigating your site. The most popular pages, how long an average session lasts, and more.

Although, you can create up to 100 Analytics accounts and add 1 to 50 properties to each account. In GA, a property is a website, mobile application, or device.

Google Analytics Features i.e.

  • With Google Analytics, you can see which channels visitors come from, such as organic traffic from Google and other major search engines, social media platforms, and other sites. You can also view physical location data like city and state, which can help assess traffic quality and relevance for local or service-area businesses.
  • In fact Google Analytics makes it easy to explore how visitors are using your site, including which web pages are viewed, in what order, and how long they’re on your site.
  • You can connect Google Search Console (GSC) to Google Analytics, which lets you conveniently view insights for both pages and keywords from GSC in Google Analytics.
  • You can set up Goals in Google Analytics to track your desired conversion actions, such as website form submissions, and if a certain page or set of landing pages was viewed, a link was clicked, or a phone call occurred (call tracking software required).


Google Analytics is a freemium service. For most businesses, a free Google Analytics account is all you need. However, Google also provides a paid version called Analytics 360 with more advanced features like unlimited data and reporting for large enterprises.

2. Google Search Console

Best Free SEO Tools

Secondly, Google Search Console (GSC) formerly Google Webmaster Tools is another free SEO tool small businesses should be using to monitor, maintain, and troubleshoot site presence in Google Search results.

It helps you manage your website presence in Google Search and detect potential issues. To use Search Console, firstly, sign in to your Google account, create a new website property, and verify your site with one of the provided methods.

Use GSC to submit sitemaps, submit updated pages to Google, see which of your pages are correctly indexed in Google Search, ensure pages are mobile-friendly, analyze keyword positions, clicks, and impressions also identified by Google, and more.

You can add up to 1,000 properties to a Google account. Google recommends creating separate Search Console properties for each domain or folder you wish to track separately.

Best Google Search Console Features

  • Firstly, You can submit your website’s XML sitemap file (usually auto-generated by your website platform or a plugin like RankMath or Yoast if using WordPress) and new website pages to request quick indexing of your site content into Google Search.
  • Use Search Console to identify pages that are both indexed and visible in the Google SERPs, and which search queries or Google searches are generating search impressions for your website pages and driving clicks to your website.
  • In fact Search Console detects pages that might be blocked from being indexed in Google, and any website penalties based on issues like link spam or low-quality content stuffed with keywords.
  • Google Search Console identifies if your site pages are mobile-friendly and includes features to help you detect loading or performance issues.
  • Use Search Console to check external links (backlinks) pointing to your site that Google has detected, as well as internal links between your pages.


LGS educate
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