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Email Marketing Stats for 2022: The Top List

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kamlesh
Email Marketing Stats for 2022: The Top List

Email marketing is a powerful tool - but only if it's used correctly. With the right strategy, email marketing can help you achieve your goals and grow your business. But with the wrong approach, it can be a giant waste of time and money.


To help you make the most of email marketing in 2022, we've put together a list of the top email marketing stats for the year ahead. These statistics will give you an overview of what's working in email marketing, and what to avoid as you plan your campaigns for the coming year


Email marketing is still one of the most effective digital marketing channels available. In fact, a recent study found that email marketing was ranked as the third most effective channel for customer acquisition, behind only organic search and paid search. And with more and more people using email on their smartphones, the potential reach of email marketing is only increasing.


Looking ahead to 2022, there are a few email marketing stats that businesses should be aware of. First, the number of email users is expected to continue to grow, reaching 4.48 billion by 2022. This represents an increase of nearly 10% from 2019. Second, the number of emails sent each day is also expected to grow, reaching 293 billion by 2022. This again represents an increase of nearly 10% from 2019. Finally, the average open rate for emails is expected to remain relatively stable at around 21%.


With these stats in mind, businesses should continue to invest in email marketing as part of their overall digital marketing strategy. When done correctly, email marketing can be an incredibly effective way to reach and engage customers.

That’s it for our email marketing stats for 2022. We hope you found this post helpful and informative. If you have any questions or would like more information, please don’t hesitate to contact us. Thanks for reading!

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