Social Networks in 2023
The trends in social networks in 2023 are already peeking around the corner of the calendar and are loaded with news. They are based above all on a different use of networks and content formats. Learn about the trends in social networks in 2023.
Find out before anyone else and succeed with your audience. Social networks are the perfect channel to create a close relationship with your customers, work on your brand image and increase your sales.
Social Media Trends for 2023
A good strategy in social networks means constantly monitoring trends. What is trending in the sector, what are the changes in the needs of your brand's target audience and, of course, what new formats or functionalities appear on the platforms and how they can help you improve your impacts.
1.- The commitment to authenticity
There is life beyond Facebook, Twitter or Instagram. A social network has emerged that is expanding and making its way with a change in strategy with a totally new model. And this is specifically based on authenticity. Be spontaneous when faced with predesigned strategies, edited videos and retouched photographs. Goodbye to filters and calendar. Welcome authenticity.
This is BeReal's bet. It is a social network that is making room for itself and that promises to stand out this coming 2023. BeReal is, within the trends in social networks in 2023, something that you should not lose sight of.
The concept
It goes in the opposite direction to other social networks. Consequently, look for improvisation. It is thus based on capturing specific moments. Skip posting super-edited images.
The performance
BeReal consists of sending a notification to the user at any time of the day. From the moment the notification arrives, you have two minutes to upload a photo showing what you are doing at the moment. Also check Descargar Videos De Pinterest
For its part, BeReal will take a picture of what it has in front of its front camera and also the rear. The photos that are uploaded will not have filters or retouching, they will be natural photos.
2.- Intimacy as a new opportunity
The public has a great margin. Therefore, in Social Networks visibility is important. However, a new opportunity based on intimacy has emerged. It is one of the trends in social networks in 2023.
Telegram, Slack or Discord
Create your community on one of these platforms. In fact, Instagram, Twitter and Facebook are very loud. They maintain a large public bet. They allow a direct relationship and, consequently, the most important thing, that you have control of your community.
multipurpose
Telegram can help you find out about the latest news in a niche of your choice. In this sense, Slack and Discord allow you to communicate as a team with differentiated channels. You can also send and receive documents or make video calls. Also check Descargar videos de Facebook
3.- The literate mind loves the text
The text comes back strong. In fact, it is one of the social media trends in 2023. Our education teaches us knowledge from top to bottom and from left to right. Just like we read.
SMS
Text messages are perfect for talking to your customers. Or also, to achieve your goals. They fell into disuse. For this reason, it is an opportunity. For this, we will have to conceive clear and direct texts.
The instant messaging social network par excellence is also part of the trends. You have to use your connection capacity. Also its immediacy. If your customers can ask their questions via WhatsApp, they will see you as a much more humane, fast and efficient brand.
Email Marketing continues to be one of the preferred channels for users to communicate with brands, and this is a synonym of loyalty. Consequently, it must be used honestly. It is not intrusive and, moreover, it can be consulted when the receiver wishes.
4.- The short video will be king because the mind is also visual
The video is completely complementary to the text. But, in this regard, the trends in social networks in 2023 indicate the preponderance of short recordings.
Stories, Reels, TikTok, Shorts
These formats have become the most desired of Social Networks. In this way, all the possibilities they provide are included, from the incorporation of stickers, filters, labels or music.
differentiation
Videos allow you to differentiate yourself in content marketing and advertising. Consequently, they help establish the brand . In addition, Video Marketing is one of the strategies with the most engagement. Proof of this is that more than 85% of Internet traffic is produced thanks to audiovisual content.
5.- The hearing capacity of the brain
The podcast, on the other hand, is also one of the great trends in social networks in 2023. Thus, today the record amounts to 4.1 podcasts published worldwide. For this reason, it is expected to increase further in 2023.
the sound of money
According to data from eMarketer , advertising investment in podcasts will exceed 2 billion dollars by 2023. Without a doubt, a source of opportunities for brands to reach their target audience.
the sound market
According to Statista, the current size of the podcast market in the world is 14.25 billion dollars, and it is estimated that by 2028 it will have grown exponentially to reach almost 100 billion dollars.
6.- The metaverse is already a reality
The virtual world in the metaverse is one of the trends in Social Networks in 2023. That is, it is appreciated that many companies are already beginning to use this virtual world. Consequently, they promote their products and services in the metaverse.
The posibilities
You can generate a particular metaverse where your customers can interact with others, try your products. And, of course, buy them. even buy them. Social Networks will establish your identity in the metaverse.
The evolution
Possible collaborations with metaverse influencers are being thought of and are expected to appear over time. The model of billboards in the streets will also be replicated.