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WhatsApp Business Solution | WhatsApp Business API

B Prasad
WhatsApp Business Solution | WhatsApp Business API

Across several industries, you can use WhatsApp to notify, converse and engage with customers through their most preferred messaging app. WhatsApp can act as a dynamic platform to drive two-way conversations and improve customer satisfaction. Also, the fact that customers do not have to download an additional app poses a major motivational factor for them to engage with businesses via an app they already use and trust.

WhatsApp presents two possibilities

Brands can use the platform to send out communications to notify consumers. If the consumer reaches out with a query or a response, two-way communication between users and the brand is possible, provided the brand responds within the 24-hour window.

Additionally, users need to first opt in via the brand’s website or any other such channel to be able to receive messages on WhatsApp.

Let us break this down via each industry for you.

  • Banking, Insurance & Financial Services (BFSI)
  • Travel & Hospitality
  • Automobiles
  • Retail
  • E-commerce
  • Medical and Healthcare
  • Consumer electronics, Appliances & Durables

Banking, Insurance & Financial Services (BFSI):

Customers today would rather carry out most transactions digitally rather than talk to an agent or visit the branch.

Banking, Insurance, and Financial Services can carry out most of their processes that require agent interactions and high wait times for customers with ease on WhatsApp.

Whether it is updating KYC or a mutual fund risk preference, helping a customer understand the account opening process or something as critical as reporting fraud/loss/block of a card, banks, and financial institutions can use the WhatsApp Business solution to simplify processes and make them convenient for their customers and employees alike.

Enterprises can also use the medium to notify and keep their customers informed for processes such as transaction alerts, OTP authentication, trade summary and confirmations, portfolio updates, policy renewal reminders and so much more.

Alternatively, customers can chat with a customer care agent to request the program to retrieve information for mini statements, and even update important information such as adding on an insurance nominee for example.

The platform can also be used to address customer grievances and locate ATM and insurance branches and calculate insurance premiums and loans.

Additionally, with Karix, the WhatsApp Business solution can easily be integrated into existing APIs.

Travel & Hospitality:

Adding WhatsApp to your communication suite will make you a more reachable and better-connected host and travel partner.

You can carry out an entire buyer’s journey end-to-end in WhatsApp.

For example, the interested customer can initiate a ticket booking inquiry with a WhatsApp message which can be responded to with seat availability and prices.

After the customer shares his preferences, you can next help the customer with the booking by sharing a URL where the customer can make the payment.

You can close the transaction by sending out a confirmation message after the payment has been made and next share the ticket, invoice, and PNR number.

Before the flight, the customer can enquire about the flight status and complete his web check, all via the same platform.

The platform can also be used to keep customers informed about important reminders and updates.

Additionally, if the company opts to integrate Karix’s Natural Language Processing (NLP) engine into its ecosystem, customers can reach out to retrieve airline miles or even with an unstructured query and retrieve instant responses from the brand.


Use WhatsApp to provide a better overall customer experience.

Before a sale, you can let potential customers locate a showroom, schedule an appointment or a test drive and manage dealers within the same application.

After the sale, for existing customers, you can share insurance processing alerts, smart car functions, updates, and roadside assistance.

Customers can also directly reach out to you if they want to check on their invoice, insurance status, warranty information, and feedback on the entire process.

If you opt for Karix’s Conversational solutions, WhatsApp can also double up as a round-the-clock customer care service to address customer grievances, unstructured queries, and FAQs.


With the rise of e-commerce, retail enterprises need to put in more effort to retain their customers. An investment in WhatsApp will result in higher customer retention numbers and eventually a higher annual ROI (return on investment).

Use WhatsApp as part of your retention strategy to inform customers about holidays and maintenance activities. You can share gamification messages and offer them to look for product information when you are expecting long wait times outside trial rooms during sales. After a purchase, share transaction details and collect feedback.

Retailers that decide to add Karix’s Natural Language Processing Manager (NLP) can use the platform to support two-way communication with their customers and help them with several services.

Existing customers can seek information on the purchase or want to update their profiles, while customers interested in making a purchase might want store locations – and all this information can be shared via WhatsApp with rich text content supported by images.


E-commerce is a digital medium that attracts people because of its convenience must factor in the need for upgrading their customer experience consistently.

It is important to develop key touch points with customers since the whole process for an e-commerce player is virtual.

To supplement the sales process, information such as transaction success, order processing, and shipping status can easily be shared via WhatsApp.

E-commerce players can also easily avoid any negative feedback or losing out on their customer base if they

Share information on delays, order cancellations, refund status, and delivery rescheduling with their customers ahead of time.

In case things escalate, and you need to manage customer grievances, you can use WhatsApp for live customer care and FAQ channel and take up unstructured queries via the medium, provided you opt for Karix’s chat interface.

Medical and Healthcare:

With platforms now available to review and recommend doctors, the perspective on healthcare as an industry has changed drastically over the years. Customers now expect more value, best-in-class facilities, and a higher level of expertise from a healthcare service/institution.

WhatsApp can act as a mediator and facilitate several urgent requests from sharing test reports to updates on insurance processing and outstanding balance.

Leverage WhatsApp to share reminders and updates for appointments to avoid long queues outside waiting rooms and disgruntled patients.

You can also share available appointment schedules and allow them to reschedule appointments in case of delays or changes of schedules on either you’re or the customer’s end.

The platform can also be used for a host of other services by customers like browsing services, package selection, and FAQs.

Consumer electronics, Appliances & Durables:

There is no dearth of new products and appliances in the market today. With innovative technologies and so many new products available across channels, how does a brand develop and maintain brand loyalty with its customers?

The answer is simply by valuing customers, taking note of their grievances and queries, and providing better customer support. And all of this can be easily executed via WhatsApp.

Whether a new software version or update is available or if the warranty is about to expire, Karix can help you send out automated WhatsApp messages to your customers.

Information like product verification, warranty details, and service center location can easily be available at their fingertips with the WhatsApp Business API with an add-on to Karix’s Knowledge Repository service. You can make it easier and more convenient for customers to now book service appointments, and request warranty extensions, all via the same platform.


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B Prasad
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