When we picture mobile billboard advertising, we could see a semi-truck pulling a trailer with a massive banner or brand on it. You can picture a large automobile that resembles your preferred energizing beverage. But did you know that compared to static billboards, 96% of people can recall the advertisement from an LED mobile billboard?
When the target demographic sees your adverts frequently thanks to the right placement tactics, you can profit greatly. You can constantly be aware of what your audience is looking at with mobile billboard advertising. Mobile Billboard Trucks are more effective than other forms of advertising because they can spread messages in locations where static and other digital billboards cannot.
Additionally, this approach provides a way for advertising to be viewed close to rivals and ensures that it is not overrun by competing advertisements. Another benefit is that the message can quickly spread to high-traffic regions in the inner and outer rings of suburbs after being noticed by automobiles and pedestrians in urban and suburban areas.
- Truck advertising: This method involves mounting a portable billboard on two or three sides of trucks, which are frequently used to convey items for businesses too and from different locations. Vinyl-made advertisements that are posted on trucks offer an inexpensive advertising option with more space and a very wide audience.
- Vehicle wraps: These are used to advertise goods and services on smaller vehicles. Either the advertisement is painted directly onto the vehicle or it is printed on vinyl sheets before being applied with adhesive. Because they may target particular populations and have attention-grabbing graphics, vehicle wraps are useful in marketing campaigns.
- Digital mobile billboard advertising: This type of ad displays commercials on LED Truckside Advertising. Numerous commercials may be broadcast throughout the day using this cutting-edge, incredibly flexible advertising method, allowing you to target various populations and expand your clientele. The main advantages of digital mobile billboards are their high exposure and affordability (due to the truck being shared with other businesses).
Studies have demonstrated that compared to other outdoor advertising formats, mobile billboard advertising can deliver noticeably superior outcomes. They are so successful that they get 97% recall rates, which means that the majority of people who see them will remember your advertisement. You will undoubtedly reach a large audience because 98% of motorists notice mobile billboards.
Mobile billboards are an attractive alternative for firms wishing to spread their message because that figure is significantly greater than that of conventional outdoor advertising. So, if you're seeking an effective strategy to reach your target demographic, mobile billboard advertising is something to take into consideration.
We help businesses of all sizes to increase visibility, drive more traffic and improve commercial success.
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Mobile Truck Advertising NYC, NY & NJ - Specializing in Billboards, Digital Displays & Promotional Vehicles.
Stop and Stare create mobile marketing campaigns with our fleet of advertising trucks, also known as rolling billboards.
While online advertisements can do wonders for your marketing campaign, the latest digital mobile billboard research shows that this form of OOH advertising can also drive consumers to take action.
We’re not saying you should totally disregard all your online marketing strategies, however, we all know it’s good practice to have multi-prong approach so the more places you can reach your audience the better.If you’ve been on the digital mobile billboard fence for a while, perhaps the latest research conducted by the outdoor Advertising Association of America and Nielson will change your mind.
Let’s take a closer look at what they discovered about digital mobile billboards and why they should be part of your next marketing campaign strategy.
The Research Behind Digital Mobile BillboardsThe OAAA and Nielsen collected more than 450 surveys about digital mobile billboards in the United States from Americans who were 16-years-old and older in the top 30 markets in the country from February 24 to March 4, 2020.The results of the digital mobile billboards survey included the following:31% of consumers reported they noticed a digital mobile billboard within the past 30 days57% of consumers who say a digital mobile billboard stated that they see them “all the time”67% of consumers said they took action after seeing a digital mobile billboard.
Some actions included visiting a website, going to a store or restaurant, or following on social media.61% of consumers who saw a digital mobile billboard said they took action with a mobile device, such as screening a QR code, visiting a website, downloaded an app, or made a purchase.
Why Are Digital Mobile Billboards So Effective?To understand why consumers are so driven to take action after seeing a digital mobile billboard, let’s dive into some of the features:Mobile: The fact that you can take your digital billboard anywhere means your message can be exactly in front of the right consumer at the right time.
