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Why You Should Avoid Press Release Submission Sites

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Why You Should Avoid Press Release Submission Sites

The Ugly Truth About Press Release Submission Sites

Introduction

A lot of people are trying to get their press releases out there, but it can be hard to know where to start. This is especially true if you’re just starting out in your career or if you’re looking for a new way to promote yourself as an entrepreneur. In this article, we’ll take a look at some of the worst places for submitting your press releases—and what to do instead!

The ugly truth about press release submission sites is that some submissions (especially free ones) will get you no PR links.

The ugly truth about press release submission sites is that some submissions (especially free ones) will get you no PR links. Some will get you a few, and others will get you many. But don't expect to get any traffic or social shares from these submissions.

The reason why this happens is simple: if a PR firm believes that the content in your submit press release online press release isn't good enough to use as a basis for their own blog posts or website content, they'll ignore it and move on to another person's submission with more promise of being accepted.

It’s just not worth it to submit to these sites. Even if your press release goes up, chances are no one is going to see it.

If you’re trying to get PR links and shares, or if you want people to see your press release, these sites are not going to help. There are many other ways of getting coverage online besides submitting your piece on a press release submission site.

Here are some tips for finding outlets that will publish what you have written:

  • Network with influencers in the industry paid press release submission sites who can vouch for your company's quality and/or value-adds.
  • Contact bloggers who have similar audiences as yours (e.g., John Doe Blogs) and ask them if they would be interested in reviewing one of your products or services; this will also give them the reason why they should review something rather than just slapping something up there because it was submitted through another outlet (which never happens).

The problem with this is that your press release won’t rank anywhere in the search engines unless people are sharing them.

The problem with this is that your press release won’t rank anywhere in the search engines unless people are sharing them.

In other words, you need to get other websites to link back to your site and then share it on their own sites as well. This is called content marketing—a way of getting links back to your website without having any paid ads or marketing submit a press release campaign running at the same time (which can be expensive).

When someone else writes about something related to what you wrote in a press release and links directly back to yours instead of linking through another page or blog post, this is called SEO (search engine optimization).

People don’t share news sources that look unnatural and spammy.

The next time you’re thinking about submitting your press release to a site like PR Newswire, consider this: the people who do share news sources with their friends are the ones who want to see real-life examples of what they’re reading. If your site looks unnatural and spammy, it won't get shared by anyone.

This is why we recommend using one of our recommended submission sites and not trying to build up an email list through spammy tactics like false advertising: because when people see that kind of behavior in an online publication (or anywhere else), they will probably assume that this isn't something worth sharing with their friends or families.

If your press release only shows up on the news site, people probably won’t find it and share it.

If your press release only shows up on the news site, people probably won’t find it and share it.

If your press release looks like spam and is posted on an unnatural or spammy news source, you will be ignored by people who are looking for quality content. This means that your message will never reach its target audience.

Don't waste your time submitting press releases to spammy sites

When you first start submitting press releases, it can be tempting to submit your press releases to every site that looks like a news outlet. However, this is a bad idea because many of these sites are actually just blogs with no real authority in the industry.

It's important not only that the site you're submitting is reputable and press release submission sites legitimate but also that it's not a blog or "news" aggregator (i.e., one with lots of low-quality content). You want something where people will actually read the stories and give them credibility as news sources!

Conclusion

If you’re wondering whether or not it’s worth your time to submit press releases, the answer is no. Even if you get some links through these spammy sites, the odds are low that anyone will see it, and those links won’t help you rank for anything important anyway. Stay away from these sites unless there's a very specific reason why your press release would benefit from being shared there—and even then it might be better to just write a blog post about it instead!


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