A platform for managing, distributing, and selling cloud-based software and services is known as a Digital Commerce Platform. One example of a digital commerce platform is the software-as-a-service (SaaS) platform. Analytics, customer support, content creation and product descriptions, research and development, social media, marketing, and promotions are just a few of the functions that a digital commerce platform can offer. Digital Commerce Platform allow for the sale of a wide variety of digital goods, including as consumer apps, business to business (B2B) software such as Google G Suite and Microsoft Office 365, and products created for Salesforce.com. The popularity of digital commerce platforms has surged recently due to the expansion of new digital technologies and connected gadgets.
The exchange of goods and services using a digital platform that offers self-service and interaction is known as digital commerce. The execution of analytics, content production, promotion, customer acquisition and retention, pricing, and customer experience at all touchpoints during the customer buying cycle is made possible by the integration of processes, people, and technologies in the Digital Commerce Platform. Digital commerce systems can be used to sell a variety of goods, including B2B software, goods created for Salesforce and sold via its AppExchange, and consumer apps like games for iOS and Android devices. As a result, businesses frequently use the Digital Commerce Platform to enhance their operational efficiency. Additionally, businesses are modernizing their internal procedures. For instance, ERP has changed the way businesses handle a variety of transactional, supply chain, and financial procedures.
