A business’s revenue model largely depends on type of content you’re investing on. How and what to really choose as your OTT business revenue strategy depends on your audience’s viewing preferences.
1. Advertising Model:
The advertising model is one of the most successful and widely used OTT video monetization models in the industry. This monetization model allows companies to generate revenue by selling ads or sponsored content on their platform.
2. Subscription Model:
This model works by offering access to content on the OTT platform for a monthly or yearly subscription fee. Providing exclusive content that is not available on any other platform can help generate more subscribers and therefore more revenue.
3. Pay-Per-View Model:
This model works by allowing users to pay for individual pieces of content, such as movies or TV shows, as opposed to a subscription fee. This model is great for monetizing content that is not available for streaming on any other platform.
4. Transactional Video on Demand Model:
This model works by charging users a one-time fee for access to a movie or other piece of content. This is a great monetization model for content that is only available on one platform.
5. Freemium Model:
The freemium model works by providing access to a limited selection of content for free, while charging for access to premium content. This model is great for driving user engagement and convincing users to make in-app
6. Paywall Model: This model works by requiring users to pay a fee in order to view content. This is a great monetization model for content that is not available on any other platform.
7. Affiliate Model: This model works by allowing companies to monetize their platform by partnering with other businesses and offering their products or services on the platform. This is a great way to generate additional revenue while providing value to users.