With the current condition of the eCommerce industry, your brand's reputation is jeopardised... And so are your earnings. Thousands of unregulated resellers are currently compromising the integrity of internet items. These resellers limit a brand's sales potential and eat into its margins by selling at prices lower than the agreed-upon map policy. Map pricing enforcement will be 100% beneficial for the function.
Why does your company require a map policy?
The behaviours emphasise the importance of pet product businesses and retailers being prepared to communicate with pet parents. Consumer purchasing habits of today’s market further highlight the necessity for product makers to define and coordinate prices across multiple shops and platforms.
Know The Types Of Market
The Grey Market refers to the methods through which highly discounted products are offered without the manufacturer's knowledge. Unlike the more famed, behind-closed-doors Black Market, the Grey Market is usually technically legal, but it walks a fine line between the two and is widely despised. Agents of the Grey Market frequently violate long-established rules and agreed-upon codes of conduct. Their deceptive activity endangers both the brand and the buyer while making a tidy profit for the reseller.
Why you need to have MAP policy?
A MAP enforcement policy that includes all of a company's product resellers can help retailers of all sizes level the playing field. This is the most frequently mentioned case to justify a MAP strategy. At the same time, a MAP policy can reassure retailers that a product manufacturer recognises and values the service they provide, while also encouraging retailers to sell on service and additional value. The minimum stated pricing policy protects everyone's right to a reasonable profit margin, which is the purpose of each business. ((P-R-O-F-I-T is a good four-letter word!)) Finally, MAP policies can help to build manufacturer-retailer partnerships.
Price Trakker works hand in hand with online retail companies and assists you in price monitoring your competitors that offer the same products or services to ensure that you are competitive.
For the best price monitoring software, look no further than Price Trakker and call one of our experts today on Tel: 020 3637 3499.
