In business, you want to know what the best return on investment is, right? You want to know if your property is bringing in the big bucks or if you’ve made the right decision in purchasing it. Well, the same idea applies when it comes to digital ads. As marketers and entrepreneurs, we’re always looking for a way to get more traffic on our sites. With every dollar you invest in improving user experience on your website, you get a $100 return.
With the increase in the use of digital marketing and a growing number of business owners and companies, the returns on digital advertising campaigns continue to grow as well. Digital ads are being used by marketers to reach millions of customers online.
Mobile platforms: You just can’t ignore them!
In a world where digital ads are more and more important as an advertising channel, how do you get the most return?
The answer is simple: by investing in mobile advertising.
While email is still highly effective for getting your message through to consumers, people are increasingly turning their attention to mobile devices particularly smartphones to reach them.
This means that if you want your digital ad campaigns to be successful, they must include mobile ads. Mobile ads are more targeted than traditional online ads because they can be sent only to specific audiences who have opted in to receive them from your brand. Consumers are 35 times more likely to open mobile texts than emails. WhatsApp, the free messaging app that has created quite a buzz around itself, is fast becoming a preferred mode of communication among marketers. In fact, it is being used by brands as a medium to reach out to their audiences.
The reason behind this popularity lies not only in its affordability but also its effectiveness as an advertising tool. According to a recent report published by Global Web Index (GWE), WhatsApp has become an increasingly important platform for brands to reach out to users and engage them with their products or services. In more than 150 countries, WhatsApp is the most widely used messaging programme in the world.With over 1 billion active monthly users and counting, WhatsApp has become one of the most popular communication tools for businesses and marketers worldwide. As a result of this massive user base and its popularity, it is easy to see why WhatsApp is an effective platform for advertising campaigns
SEO – An all-time classic!
The method of increasing your website’s exposure in search engine results pages is called Search Engine Optimization (SEO). It is a set of techniques that are used to increase the number of visitors to a website by providing high-quality content for people searching for information online.
SEO is one of the most effective ways to attract potential customers and convert them into buyers. There are many different factors that influence the success of your SEO campaign, including the keywords you choose, how much time you put into it and whether you pay for it or not.
If you want to get more traffic from search engines and have a higher conversion rate, you need to be focused on creating high-quality content that is written in a clear and concise manner. You also need to make sure that your content has enough value for readers so they will be willing to click through to your website when they find what they’re looking for there.
The closure rate for SEO leads is about 15%. This means that 15% of the leads you generate will be closed.
If your click-through rates are below 2%, then it would be better for you to focus on creating better content for your site instead of spending money on PPC campaigns. It would also be beneficial if you could try out some new techniques such as writing articles with infographics.
It is important to note that the closure rate for organic search leads can vary depending on the industry and type of business. In fact, many businesses claim that organic search has the best marketing ROI, according to 49% of them.
It goes without saying that content marketing is essential for expanding companies, especially given that companies with blogs have 434% more indexed pages than those without blogs.
Email Marketing – We had to talk about this!
Email marketing is the most popular digital marketing channel, according to a recent survey.
Marketers say they’d rather give up social media than email marketing, according to 80% of them.
Email marketing is expanding. According to projections, the global email marketing business will be valued $17.9 billion by 2027, up from $7.5 billion in 2020.
Email remains the most effective way for brands to connect with consumers,as in the email marketing campaigns, the user base avails opt-in option. So the engagement rate from the users is high, and this can help you to nurture a long-term relationship with the user base.
Several factors are responsible for this growth, including:
- The continued rise in internet users has resulted in a growing number of emails being opened on average each day. This means that email marketing can reach a large number of potential customers with less time and effort spent on sending out individual messages.
- Growing awareness of email marketing as a viable way to reach customers and prospects directly rather than through social media channels.
- The fact that email remains the most cost-effective way to send out promotional material and make brand connections with customers or potential customers
Twitter And Linkedin Ads: New kids on the block!
Twitter is used by more than 80% of B2B companies for both Twitter ads and organic social media marketing.
Twitter is the fastest-growing social network in the world, and the most engaging platform for marketers. Twitter’s audience is highly engaged, with over half of all tweets being retweets or replies.
LinkedIn is an excellent way to reach top-tier executives at B2B companies, with a high percentage of them using LinkedIn for their professional needs. LinkedIn’s CEO Jeff Weiner claims that “LinkedIn has become the go-to platform for professionals looking to connect, share ideas and grow their business.”
The Bottom Line – Evaluate! Evaluate! and Evaluate!
In conclusion, always anticipate the unexpected, but don’t fall victim to change paralysis or fear. Constantly reevaluate your goals and objectives, in addition to all key points of contact during the conversion path. The more you know, the better prepared you’ll be to pivot when necessary, grabbing opportunities when they appear and remain on track towards your overall goals.
In the end, it’s best to be aware of all the different factors that can affect performance in your campaign, and keep a close eye on each one as you run your it. Measure what works and what doesn’t, and make notes for future campaigns. At the end of the day, that’s how you’ll get the most ROI from every campaign you invest in.
Source: https://www.zappian.com/this-is-how-you-can-get-maximum-roi-from-ad-campaigns/
