It is not news to anyone that COVID-19 has affected the way we live, work and interact with each other. However, it has also made SEO (Search Engine Optimization) more critical than ever. And that's excellent news for Professional SEO service providers... especially those with an internet specialty where SEO copywriting is a valuable addition. If you are in Melbourne, SEO Service provider then this is the golden time for you guys. some reasons are listed below
Customers are online more than ever
Isolation, stay-at-home orders, and restricted human trafficking have pushed more people online than ever before. Consumers are buying online in record numbers. They get more information online. They download fast and use many online services.
So, people are going online for what they want and need more than ever. But they buy, get, download, and use what they can find.
SEO makes a business more discoverable online by potential buyers looking for what it offers. That's why SEO is so important... not only for online or digital marketers but also for businesses that must be motivated and connected to survive during the pandemic. And moving online - and the corresponding SEO needs - is not going away. Businesses will always need new people to find them. Organic search performs better than paid and social networks.
Organic search outreaches are paid and social
People can find themselves on a company's website in different ways. You can enter the URL in your browser and go directly to the website. You can type a query into the search engine and click on the listing on the search results page. You can click on ads in search results. You can follow a link from social media, email, or print.
Google and other search engines are following the channels that drive online traffic...at least those who follow. Smart Insights reports that in 2020, 40% of analyzed website traffic will come from organic (non-paid) searches. Paid search (advertising) accounts for 28% of traffic being tracked. There is even less traffic being monitored through social media.
Although a good marketing strategy will touch all the different types of traffic, intelligent companies do what they can to improve their visibility and ranking in organic search because many roads lead from there. That makes SEO more critical… in fact, more important… than ever.
Google Updates Its Algorithms… Again
SEO is one of many things that make SEO necessary. Google has announced that its page experience update will go live this year. In March, their Mobile First Index will be updated as well. This means that some websites and pages selected well in searches in the past will be replaced on the search results page by those that meet Google's new criteria well... by those that are best for the latest update.
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