What is digital marketing?
Digital marketing is a method of promoting any product, business or service through digital channels or online such as social media platforms, SEO, emails, and mobile apps. Any form of marketing that involves online channels and platforms, in simpler words, electronic devices, is called digital marketing.
Why is digital marketing essential?
This is the era of everything digital and online. And it is going to progress and peak in the coming years. Today’s and upcoming generations are connected to the digital world in ways we never thought was possible, so much so, that the digital world is now becoming the real world. Therefore, each and every brand has to opt for digital marketing in a unique and strategic way in order to gain traction from the targeted audience.
To market, or not to market during festivals? The most commonly thought question by the brands. With the festivals knocking on the door, there will be an increase in spending more than usual across different market segments. 63% of product purchases worldwide begin online since it is more convenient during a festive season when people find their wanted product just a click away. It is therefore a great time and opportunity to invest in festive marketing.
What is festive marketing?
When a brand takes on the opportunity and advantage on the spirit of gifting and spending to amplify its visibility and sales during festivals, then it's referred to as festive marketing. Seasonal and event-based marketing is also considered as festive marketing.
Swiggy recently launched a wholesome ad on the night of Christmas, highlighting their 200+ female delivery partners. They launched an online video to honor the women partners’ achievements. The video depicted a day in the life of a female executive, beginning with her getting ready to go to work to deliver food.
The commercial takes a new look at what we mean by saying “Santa Claus”. It recognises that, similar to our beloved Santa, many of these ladies too balance their personal and professional lives to ensure that the food is delivered on time.
Saying “Not all Santas are Men”.
From television commercials to digital marketing, occasion-based marketing has always allowed the brands to adapt and blend mediums effectively and uniquely. Festivals mean a lot to people and therefore there is so much room for brands to connect with the audience. Some of the ads by the brands like Swiggy, Zomato, Coca-cola, Fevicol, Cadbury, and more are witty, wholesome, light-hearted comedy and touching. And that it gains the attention of the majority of the audience.
SBI launched one-of-a-kind Christmas campaign as a part of the #MainSeHum series. This ad focuses on the operations of the Robin Hood Army, which collects extra food from restaurants, events, corporations, and individuals and distributes it to the underprivileged members of society. In addition to that, they also give blankets and organize enjoyable events for the children through the Christmas seasons. This way, SBI Life Insurance fed nearly 200 impoverished kids and homeless adults over the course of the film.
The intent has to be to engage, connect, help and let the people know your brand regardless of the company or product popular or not. A creative campaign that touches people’s hearts, is definitely worth a try.
Why Festive Marketing? Why Should Brands Care?
People tend to spend more
Indian consumers are devoted to festivals and so they have the propensity to make big purchases during festivals and big-events. For people, it's a season of consuming and spending more than usual. Thus they look forward to it. Whether it is Dussehra, Diwali, Raksha-Bandhan, Holi, or Christmas, celebrating it always means gifting and giving.
It is a tradition in our culture to spend and give when we are happy, to welcome novel things home. The festive season opens an enormous amount of opportunities to drive engagements and conversions, with so much room for creativity for the brands. Because of the lockdown phase, people tend to have built the habit of going online to buy. Hence people will probably go through the wide range of offers online and that will increase traction.
Therefore you might want to make the best of the festive season, and you will be looking for a proficient and reliable digital marketing agency, if so, then we at Rioconn are here to provide you with digital solutions and unique campaigns.
To cut through the clutter
Throughout the festive season, brands and agencies work as a team to device and execute campaigns. When the monsoon season arrives, agencies start receiving festive briefs beforehand. Every brand goes to market typical festival themes, offering discounts and sometimes freebies. It’s tricky to stand out in the festive season, but not impossible. To stand out, you require an idea that the right audience can relate to you, in some cases maybe even remember.
Imbibe the essence
Every festival has its own identity, a different essence and vibe. Therefore, a brand should reflect the festivals’ essence. A marketing strategy that could connect the festival with the brand and come out with a creative idea that can help boost sales and image. For example, Asian Paints created a facebook application that allows the users to play holi virtually through the ‘Tag a Friend Holi’ application. Resulting in 16,755 monthly active facebook users to take a part. Which help raise the brand awareness and impart the message of water conservation.
Similarly, Rioconn with our unique take and ideology can help your brand achieve viable and good results.
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