We all dream of sitting at our home with a cup of hot coffee and tons of emails from web development services or agencies asking if you are available for projects. 

But that’s a rare possibility. Even rare if you are not marketing yourself. 

Think about it. 

You know all about development, like coding, debugging, testing, deployment, and whatnot. You are a full-stack developer. But if you don’t know how to market your skills, and if you can’t showcase your calibre to the world, your skills will be all for nothing. You will stay in the 9-5 job loop for all time. 

Instead, if you have a strong marketing strategy that will help you attract your dream client and build your brand, will you still choose to stay in your job?

No!!! Right? 

So here is the guide to tell you what a strong marketing strategy is. But before that. Let’s understand the need for one.

Why Do You Need To Have A Website Marketing Strategy?

To drive relevant traffic to a website, a company uses website marketing. The goal is usually to attract visitors interested in a company’s products or services. Therefore, your value proposition will be in front of more potential customers if more traffic comes to your site.

In most website marketing strategies, search engine optimization (SEO), content marketing, social media engagement, and other digital and offline strategies are used to rank highly in search engine results pages (SERPs).

Typically, pages that rank first on SERPs receive more than half of all traffic for their keyword targets. All these factors prove that having a web marketing strategy in place is necessary. 

7 Most Effective Strategies To Promote Yourself As A Web Developer

Marketing yourself well eliminates the need for job hunting. In addition, sharing your goals, skills, experiences, and knowledge about your field establishes you as an expert.

You can market yourself and your skills effectively by following these steps, ranked in order of practicality and importance.

#1. Build Your Portfolio And Showcase Your Work

A logo: Your logo should represent who you are, what you value, and the services you offer, not just a decorative symbol.

An identifiable domain name: Whenever possible, use your domain name to build your brand. If it is not possible, use your company name. 

Your previous work: You can use this portfolio to showcase your past successful projects for potential clients to evaluate your credibility.  

Call-to-Action: Including a call-to-action helps you convince prospective customers to do business with you.

You should consider email marketing and remarketing strategies when traffic begins to pour in. These channels are better at converting traffic into customers than any others.

Read in detail the best marketing strategies for web developers.