Ready Meals are fully prepared meals that come in trays and must be reheated before serving. Frozen foods are thought to be preserved foods because they resist deterioration and suppress bacterial development. Socioeconomic growth, such as a rise in the job pool for women and an increase in the number of single-member homes, has led in a rising demand for convenience and low-preparation meals that save time and effort. Tourism growth and a strong gross domestic product (GDP) are expected to boost demand for frozen meals. Furthermore, product information and retail shelf space are important factors in driving development in the frozen ready meal industry. In today's frozen food business, distribution is critical. In today's frozen food business, distribution is critical. One of the issues impeding this market's growth is the rising number of private labels, as well as local and unorganised companies. The unique packaging of private and local companies attracts a large number of customers, eventually boosting worldwide market growth. The recent rise in the number of frozen food manufacturers has resulted in intense rivalry in the worldwide market. The low cost of diverse suppliers' products has increased the option for consumers to select a desired source from a big number of worldwide suppliers present in the market.
Frozen Ready Meal Market Taxonomy:
On product type basis, the global market is divided into:
- Snacks
- Vegetables
- Soups
- Potatoes
- Meat and Poultry
- Frozen seafood
- Pie
- Others
On moisture content basis, the global market is divided into:
- High moisture content
- Medium moisture content
- Low moisture content
On ingredient basis, the global market is divided into:
- Natural Flavors
- Flavourant
- High Intensity Sweeteners
- Fatty acids
- Natural color
On distribution channel basis, the global market is divided into:
- Hypermarkets
- Supermarkets
- Specialty Stores
- Convenience stores
- Online
Soups and snacks are the most popular product types. Over the projection period, frozen seafood and vegetables are predicted to increase at a faster rate. In the worldwide situation, supermarkets dominate the distribution route.
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Frozen Ready Meal Market Outlook- Europe holds a dominant position in the global frozen ready meal market.
Europe produces the most frozen ready meals, then North America. Frozen ready meals have a longer shelf life than chilled items, which helps to keep the product's freshness and nutritional content. Thus, frozen ready meals are a simpler alternative to chilled items, boosting expansion of frozen ready meals and, as a result, global market growth. Frozen ready meals have a greater product assortment, spanning from various sorts of veggies to meat, giving consumers more product options.
The E-commerce development prospects and desire for organic and natural products have led to an increase in the frozen ready meal sector. One serving meals with less preparation time are becoming more popular, increasing demand for merchants providing ready-to-eat meals.
Fleury Michon, EUROPASTRY SA, Amy’s Kitchen, Ajinomoto Co. Inc., 2 Sisters Food Group, The Schwan’s Shared Services, NICHIREI CORPORATION, Maple Leaf Foods, FRoSTA AG, Nomad Foods Europe Ltd., Iceland Foods, Greencore Group, General Mills Inc., Kellohh NA Co., McCain Foods Pvt. Ltd., Sanquan Foods, Campbell’s Soup, Pinnacle Foods Inc., Tyson Foods Inc., BRF, Maple Leaf Foods Inc. and ConAgra Brands Inc., are major participants in the worldwide frozen ready meal business.
Frozen Ready Meal Market: Key Developments
- Conagra Brands, Inc., through its brand Gardein, aims to meet the rising demand for plant-based cuisine in 2019 by extending its portfolio of meat-free recipes. The company's most recent developments include a variety of plant-based snacks and meals. Chick'n Wings, Tenders and Nuggets, Breakfast Bowls, and Italian Saus'age Patties are among the new frozen ready meals introduced by the firm.
- Campbell Soup Co.'s sponsor collaborated with NFL talents Dak Prescott and Saquon Barkley to establish a new brand platform named "Champions of Chunky" in September 2019. This new brand platform used an integrated marketing champion that included social media interactions as well as local market activations.
- Lightlife Foods announced in 2019 that the plant-based meat products Lightlife Burger and Lightlife Ground will be offered frozen in the meat department at thousands of retailers across North America. The firm has assured that these frozen items are devoid of artificial flavours, soy, and gluten, and so take into account people's health.
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