Ad mediation platforms are software tools that help app developers and publishers manage and optimize their in-app advertising revenue. They work by connecting app developers with multiple ad networks and demand-side platforms (DSPs), allowing them to serve ads from multiple sources within their app.
Here are a few ways ad mediation platforms can boost in-app advertising revenue:
Increased competition
Ad mediation platforms allow app developers to access a wider pool of advertisers, increasing competition among ad networks and DSPs to serve ads within the app. This can lead to higher eCPMs (effective cost per thousand impressions) for the app developer.
Optimized ad revenue
Ad mediation platforms use algorithms to optimize ad revenue by analyzing ad performance data and adjusting the ad inventory accordingly. This can help app developers increase revenue by serving users the most profitable ads.
Increased fill rate
An ad mediation platform can help increase the fill rate, the rate at which ads are served in an app. This is done by connecting the app with multiple ad networks, which increases the chances that an ad will be available to fill an ad slot.
More control
Ad mediation platforms provide app developers with more control over their ad inventory, such as the ability to block specific advertisers or categories of ads, as well as the ability to set eCPM floors, which are the minimum prices that the app developer is willing to accept for ad inventory.
Better targeting
Ad mediation platforms allow developers to segment their audience based on demographics, interests, behaviors, and more, that way they can show the most appropriate ads to the right audience.
Overall, ad mediation platforms can help app developers and publishers increase their in-app advertising revenue by connecting them with a wider pool of advertisers, optimizing ad revenue, increasing fill rate, and providing more control over their ad inventory.
