Law firm marketing is the practice of attracting new potential clients to your law firm. A law firm's marketing plan can include a combination of digital marketing, SEO, blogging, print and digital advertising. Your marketing plan can also include many other tactics, including using law firm marketing technology to automate various tasks. But no matter how you approach it, marketing your business can easily consume a lot of your time and energy.
This guide will teach you everything you need to know about properly marketing your law firm - from SEO to networking and everything in between. This guide will help you understand key law firm marketing concepts, the steps to take to begin building your marketing plan, and how to measure your efforts. Plus, you'll learn helpful insights to help you make marketing choices, industry best practices and insights, and the best law firm marketing technologies and tools to use.
Marketing conditions of the law firm
Before you get down to planning and executing, it's important to understand the basics of law firm marketing. We've put together a handy list of the most important marketing terms you need to know.
Of course, there are many, many more marketing terms to read about, but this short list provides a good start, especially if you are new to law firm marketing.
Marketing leads
A marketing manager is a potential client for your business. It's more than just someone who simply visits your website. A person becomes a marketing lead once they take an action that shows they are interested in talking to you. For example, they may fill out a "Contact Us" form, call your business, or otherwise provide their contact information.
Search Engine Optimization (SEO)
Search engine optimization, or SEO, refers to the practice of optimizing websites so that they appear at the top of search results for relevant keywords.
Keywords (also called key phrases) are words or phrases that represent the topics you're building your site around. For example, if you're a divorce attorney based in Manhattan, you can target a keyword phrase like "New York divorce attorney."
Simply put, these are search terms that internet users type into Google or other search engines. Your keyword - and/or its semantically similar variants - should appear in key places on your website to signal to search engines that your page is relevant to the topic. Yoast SEO is a comprehensive SEO tool that you can easily add to your WordPress website. Learn more about Yoast SEO and other WordPress plugins by reading WordPress Law.
