MODERN RETAIL DESIGN: OPTIMIZING RETAIL STORE EXPERIENCE
In an era of cut-throat competition in retail where store owners are facing stiff competition from e-tailers, the brick and mortar stores or offline retail stores in order to stay relevant and attract customers to their outlet, they need to optimize the storefront. Modern retail store is all about optimizing the retail shop experience and giving customers the ease of access and locating what he wants in the minimum point of time. It is not only precious in the literal money sense but also for defining customer experience. The young consumers are looking for the shopping experience and value convenience and choice on par with getting value for their money. Retail Store merchandisers are finding new ways to enhance the shopping experience with customized store fixtures and eye-catching displays.
IMPORTANCE OF AMBIENCE IN ENHANCING CUSTOMER EXPERIENCE
It is important to keep in-store ambiance and placements ever-changing and dynamic. The ambiance of the store can act as a differentiator and USP to increase footfalls in the retail stores. When someone visits a mall in the presence of 100’s of the store, what store he/she will visit depends on Brand, Point of Purchase offers Storefront display, Ease of accessibility. So good store planners always focus on these aspects. The store may take up a full scale and comprehensive facelift, or it may undergo a cosmetic face-lift or minor look and feel adjustment which is limited in its scale and scope. But, whatever may be the event, it gives new opportunities for retailers to team up with us in creating customized fixtures, innovative displays, signage, and furniture that attract, engage and command shoppers’ attention.
While doing so store architects need to be aware of two key deliverables of any such in-store exercise. The first deliverable is the design capability and the uniqueness of the accompanying comprehensive exercise to attract and engage the customers. The second deliverable is the cost that the store owners will incur while performing this exercise and subsequently own and maintain it. Modern-day store planners and designers are increasingly veering towards customized store furniture and bespoke fixtures to accentuate the in-store experience in the backdrop of these two key deliverables and tasks.
Customized fixtures, designed, developed and manufactured with the store’s ethos and the store’s customer experience promise in mind, effectively meet the objectives. Today shoppers are looking for a unique and more direct experience in physical shopping. Something that not only is different but has the capability to engage with them and keep them hooked and make them look for more.
Once a skilled design team has finalized the in-store idea, they look for fixtures to fulfill their idea or vision. An experienced custom fixture provider will have a skilled team to help realize the vision. Leveraging their expertise, the custom fixture manufacturer will use a collection of fit-outs and furniture to best suit the specific interior and display. This will ensure the highest engagement with the shoppers, will make the products stand out, and result in the maximum conversion. And all this can be achieved in a very economic manner and with the minimum cost of ownership.
HOW DOES SND HELP IN ACHIEVING THESE FACTORS?
We have an experienced team of engineers, artisans, and designers backed by a powerful manufacturing unit spread over 150,000 sqft. SND, over the years, has become adept at reading customer’s mindsets and expectations. We leverage contemporary age digital intelligence to design and build all kinds of in-store displays and fixtures,
retail fitouts, way finders, turnkey interiors, and others to maximize any retail space and customer attention.
We have the best manufacturing technology at our facility to fabricate fixtures and fitouts working with a variety of raw materials ranging from metal, wood to acrylic depending on what is needed for the store facelift. Our team is experienced in value engineering and cost-efficient manufacturing of fixtures, needed for the face-lifting task of a retail store.
ABOUT SATIN NEO DIMENSIONS
Satin Neo Dimensions (SND) is a leading design & innovation-driven firm in the retail space. It has been a front-runner in adopting new technologies in retail fitouts manufacturing. SND is at the threshold of ushering brands into modern retail formats by bringing path-breaking instore designs. SND has also made a name for itself in the wayfinding solutions and is the partner of choice for many civic projects. To know more write to us at —
[email protected]
