Background of the Research
Significant changes in lifestyle have fueled the need for getaways/leisure activities and given rise to entertainment destinations such as theme parks. The Middle East is a major tourist destination and boasts of many such theme parks offering leisure and entertainment activities, shopping and dining out experiences among others.
A consumer perception survey, covering key theme parks in the UAE, was conducted to identify customer perception towards the overall facilities offered and maintenance of these parks. The main objectives of the survey were to
- Develop an in-depth understanding of consumer experiences at various theme parks
- Analyse the most-visited tourist attractions
- Assess availability and quality of transportation facilities, visitor dining experience and amenities available at parks
- A generic questionnaire was prepared with qualitative and quantitative questions
- Customer data was collected by visiting different theme parks
- This data was sorted, segmented and arranged in a sequential order
- Each question category was tabulated and charts were prepared
- Only the most important charts were considered to gauge results pertaining to the project objectives
- Conclusion was derived from these interpretations
Sample Size: The consumer perception survey included 1,000 respondents, comprising 45% females and 55% males. Two-thirds of these respondents were tourists, while remaining one-third were locals. Most respondents were in the age group of 19–35.
Usage vs. Satisfaction Mapping – Key Attractions
Of the five key theme parks surveyed, attractions 1, 2 and 3 were the most popular destinations among respondents and received rating of ‘very good’. Meanwhile, <50% respondents rated other attractions as ‘very good.’
Five key parameters of the survey
The survey focussed on measuring consumer perception with five key dimensions for a range of assets and services available at each theme park. Each dimension was measured on the basis of several questions that were used as indicators for the dimension under consideration.
Customer Service
Customer Assistance was designed to measure people views on accessibility of visitor information sources, quality of tourist guides, quality of information desks at different venues and level of information retrieval from digital information services.
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Transportation
Transportation was measured on the basis of quality of wayfinding and signage, ease of use of road signs and information boards, and quality of free shuttle bus service and taxi drivers.
Facilities
For the Facilities dimension, information was sought on quality of the natural environment, green spaces and public spaces; number of public toilets; and ease in finding facilities.
Dining
The Dining dimension provided information on dining options available, and quality of the dining area and food.
Experience
The Experience dimension was measured from feedback on different assets at theme parks and experiences of customers. Some dimensions are likely to overlap; however, the emphasis is on cognitive and physical elements affecting visitor experience.
Section Scores:
Summary – Findings
- Customer Service: The overall customer assistance service was satisfactory. However, in some parks, major gaps between the service expected and delivered were observed—even at key attractions within a park. The employees were courteous and did not indulge in personal conversations while interacting with customers. As inferred from the survey, customer service employees should be provided with reference guides on facilities, prices and features.
- Transportation: This service was found to be good. A major recommendation was that information such as taxi rules and stickers should be readily available and visible to customers. Respondents at park 3 were of the view that facilities could be improved in terms of quality of the taxi and signage.
- Facilities: Customers stated that there were clean and adequate public toilets. Some customers suggested that the distance between male and female toilets was very less. Most respondents were satisfied with the quality and maintenance of facilities within theme parks.
- Dining: The results stated that respondents found the variety of dining options to be satisfactory. Respondents at parks 4 and 5 rated the options as ‘average’ and ‘poor’, respectively, and suggested improving hygiene in dining areas.
- Experience: The overall experience was ‘good’ for many respondents, except park 4, which was rated ‘average’. Also, some elderly visitors (56+ years) were moderately satisfied with the quality of arrival and welcome.
Overall, the scores for all segments were good except dining, which has been suggested as the key area of improvement for authorities.
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Park SkazkaAn event congregation "Skazka" (Russian: Детский парк "Skazka") was made dependent on Russian national fantasies and current kid's shows.
You will find there charmed spots like the Hut on Chicken Legs or the Kashchei mansion, and many intriguing exercises including a Dinopark; Husky Land, an entertainment mecca with exciting rides, rides and merry go rounds; Ferris wheel; a rope park; staggered climbing dividers; a petting zoo; an Interactive Geological Museum "Enchantment Cave"; Clownarium; an indoor skating arena; a film; a journey château and many, some more.It is situated close to the beautiful extension in Moscow.
This park is no not exactly a fantasy land and even has diverse animation characters in it so kids can make some incredible memories around them.
This is the best spot for youngsters, as they can appreciate all the rides and convey the best recollections from the excursion alongside them.
Kids can make some incredible memories in the Rides, Carousels, Husky land, Climbing the dividers, Petting, Magical cavern, Skating arena, Cinema, Quest castle.The Pax Company produced fifteen distinct models of exciting ride over a quarter century time frame between 1988-2013.
The longest by some edge is the 900 meter Golden Arrow, which includes more than double the track of the littler Camel Trophy, Formula Pax, and Wild Train 15 structures.
It is no wonder that amusement park maintenance demands some unequaled challenges.
Amusement parks, theme parks and zoos - all of these have one communal thing.
The open-air to breathe in.
But at the same time, it’s hard to get around this environment and it poses special challenges.
You have to have machinery that needs continual maintenance and your users will be depending on nice maintenance for a beautiful experience.
All in all, you need a maintenance system that works perfectly well for your amusement park.
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There are three theme parks and one water park.
