Google is very aware of user-friendly websites and strives to give its customers the best search engine experience possible.
A pleasant user experience depends on the speed with which a web page loads. Nobody appreciates waiting more than 4,5,6 seconds for a web page to load. According to a Google study, a website that takes 5 seconds to load increases the bounce rate by up to 90% compared to a website that takes 1 second to load.
As a result, time is of the essence!
Why should customers be sent to a site with a poor user experience when Google can send them to one with a better user experience?
Page Experience Signals
"Page experience is a set of signals that measure how visitors perceive the experience of engaging with a web page beyond its sheer information value," says Page Experience Signals. Among the page experience signals are Google's Core Web Vitals, a collection of measurements that analyze a web page's real-world loading performance.
What are the most crucial components of the internet?
Google's Core Web Vitals are comprised of three metrics: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
Here's a short breakdown of what the statistics are looking at:
The Largest Contentful Paint (LCP) statistic determines how rapidly a web page loads. LCP is the time it takes for a web page to render the most visible picture or text block from when it initially loads.
The First Input Delay (FID) is a statistic used to determine how interactive a web page is. The time it takes for a user to engage with a web page for the first time, such as clicking a button, until the browser can begin processing a response to the request is referred to as the FID.
CLS (Cumulative Layout Shift) is a statistic that assesses the visual stability of a web page. CLS is a measure that records how page elements' layouts change over time.
Cumulative Layout Shift is the most difficult to describe. The text block in the image above moves as the page loads. Typically caused by the delayed loading of another element or advertising, which moves the position of the text you're reading or the button you're about to push.
These metrics will be added to the existing web key indicators such as mobile friendliness, safe browsing, HTTPS security, and obtrusive interstitial standards.
Why are WordPress sites so slow to load?
WordPress's allure originates from its limitless customizability and ease of use in website creation. It's a reliable and generally safe platform with virtually endless possibilities.
Thousands of themes and plugins allow millions of combinations when creating the ideal website. However, not all themes or plugins are designed for speed, and some plugins may have compatibility issues with others, resulting in a range of page performance issues.
A web page's content also substantially influences its page speed. For example, a website with many high-quality photographs or videos would take much longer to load than simply a few drawings and text blocks.
Aside from WordPress, hosting is an essential factor to consider. No matter how well-coded and efficient a WordPress theme is, the entire website will only suffer if the hosting is good. Hosting is a crucial issue for WordPress websites.
Conclusion
Our SEO experts have presented us with some terrific WordPress performance improvement tips. It's worth considering these tips and putting them into practice on your website, ideally before the Google Page Experience Update.
While it is unclear how much the change will affect ranking places, it is recommended to ensure that your website meets these standards to profit from any potential ranking benefits following the update.
It's important to note that website loading speed is just one of the 200+ ranking factors that Google analyses when deciding SERP ranks. As a starting point for SEO, focusing on high-quality, fresh content and a robust backlink profile is always a good idea.
