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How UX Designers can help you with your Startup?

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Helena Franco

dentify the Need for your Product

If we talk about recent data of 2020, 90% of new startups fail and only 1% is able to achieve success. There are multiple reasons for startup failures, however, the “No market need” is the number one reason why startups fail. Most of these startups offered a product or service with little to no market need. And this identifies the lack of research on the actual problems that customers are facing and the need for a proper solution to resolve them.


Defining the problem and understanding the users is an important part of the UX design process. The UX designer conducts user research, meet with them, observe them and see their response to problems in the real environment. A UX designer can do competitive analysis and identify the demands of users and the ways that are already in place to resolve them. Based on this analysis, the team can identify the specific goal and the problem they should address to help the customers in the market.

Create products that people “need” rather than just “want”. Instead of chasing ideas, solve problems.


Product Design (Research, Design, User Testing)

The UX designer helps you follow the proper UX design process for building your product that you are planning to launch in the market. He starts with an idea, does user research, defines personas, draws sketches and wireframes, and builds prototypes. He helps during the development phase and conducts user testing to identify improvement areas.


This user-centered design process requires user involvement during each stage of the process. Involving the users from the start of the process helps you to get early feedback and hence identify the real pain points that need to address.

Brand Design

Branding is really important! Like “make or break your entire business” important.


Your brand is the identity that will help your clients to recognize you in this crowded digital world. It helps you to build trust in your clients. To build an impressive brand design, you need a UX designer who can immensely work on deciding the logo, color theme, guidelines, icons, typography for your artifacts as well as your seating place and office environment. Branding helps you to present yourself consistently on all online platforms.

The UX designer will understand your business and the needs of your clients and users. Based on this understanding, he helps you to define effective branding for your business.

Read more: https://www.eleken.co/blog-posts/how-to-hire-ux-designers-essential-guide

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Helena Franco
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