You might be wondering how video marketing can be useful for your online business. It's true that in this day and age, most people prefer to communicate via text or email. But according to statistics, the majority of Internet traffic is video. This indicates how much potential video marketing has, as long as you do it right.
Video marketing is a great way to attract new customers and keep existing customers coming back for more. Since video ads are so engaging, people are more likely to buy from you and even share your video with their social network. You might be wondering where to start or what tools you need to get started with your video marketing strategy. Let's take a look at 13 ways you can increase views and retain customers with videos.
Plan Your Video Marketing Strategy
Planning your video marketing strategy is the first step to achieving success with your video marketing efforts. It will help you to determine what type of content you should be creating, how often you should be posting, and how much time and money you should spend on the project.
It's important to think about what type of content will work best for your audience. For example, if they're more interested in watching videos that are funny and entertaining, then you might want to do a series of short clips instead of longer ones that provide more information.
You should also consider who your target audience is and what their interests are so that when you're creating videos you can tailor them toward those interests. Finally, don't forget about keywords as this will help people find your content easily on search engines like Google or Bing!
Focus on Viewer Intent
There are many ways to get more customers, but one of the most important is understanding how people search for and find products and services.
Your video should focus on viewer intent. This can be done by using keywords that describe the problem your product or service solves. For example, if someone is looking for a way to protect their cars from rust, they might type "rustproofing" into Google. You can use this term in your title and description so that when someone searches for it, your video appears higher in their results.
Once you've identified what people are searching for, make sure that your chosen keywords are also included in the content of your video. If someone types "rustproofing" into Google and sees your video appear in the first few results, they'll be more likely to click on it because it seems like the best fit for their needs.
Use Attention-Grabbing Thumbnails and Titles
If you're new to video marketing, it can be difficult to know what kind of content to create. You might want to start with a beginner's guide, or you could go straight for the basics. No matter how you get started, one of the most important things you can do is choose an attention-grabbing title and thumbnail.
The title and thumbnail are what entice people to watch your video in the first place—they're what will make them stop scrolling through their Facebook feed and decide that THIS is the video they need to watch right now. The great thing about creating titles and thumbnails is that it's not rocket science! You don't need any fancy equipment or expensive software—just use your imagination!
Always Have a Call-To-Action (CTA)
The most important thing to keep in mind when creating a video marketing campaign is to always have a call-to-action (CTA). Your CTA should be clear and concise, and should always be in the very beginning of your video.
A call-to-action is the final message in your video that prompts the viewer to take action. This could be anything from clicking on an ad to signing up for a newsletter or buying a product.
Whatever you decide to include in your CTA, make sure it's clear and concise.
The reason why this is so important is that it tells viewers what they should do next. It's like a map: You need to know where you're going before you can get there.
Tell a Story
One of the best ways to get more customers is to tell them a story. Because it helps them relate to you, and it's easier for them to remember what you're talking about.
So when you're creating content, instead of just telling people about yourself or your products, tell them about how you came up with your idea, or how you got started in the business. Or maybe tell the story behind why you started doing something specific—like how one day you were sitting at home bored out of your mind and decided to start a business that would give people something fun and easy to do on their lunch break!
Tell a story that makes people feel like they're part of it.
Feature Customers in Your Videos
When people are looking for a product or service, they're not just looking for a company. They're looking for a company that's going to help them solve their problems, and they want to be able to trust that company.
But how do you make your customers feel like they can trust you?
It's not uncommon for companies to feature their own employees in their videos—and it's not a bad idea, either! But there's something even more powerful about featuring actual customers who have used your products or services and had a positive experience with them.
When people watch a video that features other people who use the product or service, they get an inside look into how others use it—and they get to see how it benefits those real-life users. This helps build credibility and trust between the viewer and the brand because it shows potential customers that others are using the same products/services and getting great results from them.
And if you've got some great testimonials from happy customers who have been through your program or used your products/services? Even better!
Incorporate Humor, If It Feels Natural
Humor is a powerful tool when used appropriately. It's important to remember that humor should never be forced, and the best way to ensure that it feels natural is to start by incorporating it into your content at an organic level.
If you're already developing an idea for a video, think about what might make you laugh. Maybe you have a funny story about your company or industry, or maybe you can think of something funny that happened to one of your customers. If you can't think of anything off the top of your head, just imagine what would make you chuckle and go from there!
Invest in Quality Equipment (But Don't Overdo It)
In the world of video marketing, there's an entire industry devoted to helping you get the right equipment for your needs. You can spend hundreds, even thousands of dollars on the right camera and microphone, but if your content isn't interesting or captivating, then no matter how high-quality your equipment is, it won't do you any good.
The key here is balance: You want to invest in enough quality equipment so that what you're producing looks professional and polished, but not so much that you're spending all of your time worrying about how much money you're spending on gear instead of actually creating content.
Create a Video for Different Stages of Your Funnel
Have you ever tried to explain something to someone and they just don't get it? It can be frustrating, and it's also a sign that you might need to change the way you're explaining it. If you're trying to explain what your business does, how it works, or why people should use your product, chances are good that you'll get better results if you use video as part of your marketing strategy.
Videos are an easy way to show people how your product works and why they should use it. People remember visuals more than they remember words, so instead of trying to explain everything in text form, consider creating a video that explains things visually.
You can create videos for different stages of the buying cycle: from educating prospects on what your product does (and why they would want it), through convincing them that they need it, all the way up until after they've purchased and used it for a while.
Promote your channel with social media marketing
If you're just getting started on YouTube, one of the best ways to build a loyal audience is to promote your channel through social media. You can consider Facebook, Twitter, Instagram, and other platforms that are relevant to your industry. There are many different ways to do this effectively, so here are some tips for getting the most out of your social media promotion:
- Post regularly: This is an obvious one, but it's worth repeating because it's so important! If viewers don't see new content from you frequently enough, they'll just stop watching. You want to keep them engaged and interested in what you have to say and show them on a regular basis.
- Use hashtags: When posting on Facebook or Twitter, make sure that you include hashtags related to your industry or topic in the post itself (and if you're doing it right on Instagram, the caption). This will help people find your content more easily when they are searching for things related to those topics online. It also helps with SEO since using hashtags makes your post more searchable by Google algorithms.
- Repost old videos: If there's a video that has gotten lots of views over time.
Don't forget to include external links
Just because you have a video marketing strategy, doesn't mean you can't use more. There are many different ways to get your message out there and make sure it reaches the right people.
One of the most important things you can do is include external links in your videos. This will allow viewers to click through and see more information about whatever it is that you're talking about. This can be done easily by adding a URL or link at the bottom of the page or at the end of the video description.
Music is a great way to connect with people, and video marketing is no exception. It's all about creating an emotional connection with your audience, and what better way to do that than through music?
You can use music in several ways:
1) Use a song that's meaningful to you and your brand. If it's not original, make sure you have permission from the owner of the song to use it in your video marketing campaign.
2) Use an instrumental version of a popular song or an original composition created specifically for your company.
3) For more subtle effects, use sound effects to set moods or emphasize emotions within your video content.
Create a video podcast
Creating a video podcast is an excellent way to grow your business, and it's easier than you might think.
Video podcasts are great for getting your company's name out there, as well as providing information that can help your customers better understand what you do.
Audio content is also very easy to consume, which means that people who don't have time or energy can listen to it when they're doing something else. You can even post it on YouTube or another video-sharing site so that people who are interested in seeing what you have to say can watch it later.
When creating a video podcast, keep in mind that shorter videos tend to be more popular (and therefore more successful) than longer ones.
Video is a great way to connect with your customers.
As you can see, there is a lot of work that goes into creating a successful video marketing campaign. However, it's worth the effort for all the benefits you'll receive in return. A well-made video will draw new customers to your business and help generate revenue. It's also cost-effective compared to most other marketing strategies, as well as highly shareable, which leads to higher exposure. Best of all, these videos are incredibly easy to update when you want to share new information or campaigns with your audience.