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WHAT IS INTERNAL LINKING AND WHY IS IT IMPORTANT?

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Ishaan Chaudhary
WHAT IS INTERNAL LINKING AND WHY IS IT IMPORTANT?

What are Internal Links?


A link that takes a user from one page on your site to another is considered an internal link. Users and search engines alike rely on links to navigate your site and locate what they're looking for. Your users will utilise the links you provide to go around your site and get the information they're looking for. Links are used not just by humans but also by search engines to go around your site. That’s why having a perfect algorithm is important.  Unless other pages direct them there, they won't be able to see that one.


Internal links may be broken down into various categories. You may embed links everywhere in your content, not only your homepage, menu, post feed, etc. These connections are known as context-sensitive linkages. Relevant and engaging material may be easily discovered by clicking on contextual links. In addition, they help search engines understand your site's relevance and worth. Search engines will give greater weight to a page based on the number of links pointing to it. That's why it's so important to have quality links inside your own site for search engine optimization.


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Internal Links vs External Links


Both internal and external connections are a part of any website, including e-commerce platforms. Both internal and external links may be used to link various parts of your site together. The significance of internal links from an SEO perspective is the subject of this piece. Want more links from other sites pointing to yours?


Why are Links Important to Google?

One of the most important factors for Google and other search engines is the number and quality of internal links. In what way, however, could this be so? And how can you even begin? In the video, Marieke shows how Google uses links to crawl the web and choose where to place search results. The more connections to a certain post or page there are, the more likely Google is to consider it a very useful resource. Both internal and external connections are subject to this rule.


As the owner of the site, you may manage the internal links. By using relevant internal links, you can direct both users and search engines to your most valuable content.


Internal Links Establish Relationships Between Content


Google uses a crawler named Googlebot to crawl webpages by following links (both internal and external). Once it reaches the website's homepage, the bot renders the page and clicks on the first available link. Google is able to determine the connection between distinct pieces of material by following links. In this approach, Google can determine which of your site's pages deal with the same topic.


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Internal Links Help Search Engines Better Find Your Content


Because of the increasing size and complexity of queries, many websites now struggle with orphaned content. Orphaned content is the information on your website that isn't linked to anywhere else. This is problematic because search engines cannot index the sites in question since no internal link directs the Googlebot there. Search engines may take some time to recognize the index of newly added content, despite the fact that most modern websites provide sitemaps with the URLs of (presumably) all of the pages on your site. This is particularly the case for sites that are really large and need a lot of Google's crawling resources, as well as for brand-new sites that have yet to be crawled. The best approach to ensure that search engines can find your freshly released pages is to include internal links inside them.


Link Value

Google does not only analyse the content connections between linked pages, but also allocates link value equally across all links on a page. As the primary entry point, a website's homepage often has the highest link value. All of the links on that homepage will have an equal amount of link value. When one page's links are followed by those of the next, their combined link value is distributed proportionally across the links on both pages.


You should thus include a link to your most recent blog entries on the homepage as well as the category page to maximise the value of the links pointing to them. Furthermore, if you link to your most current content from the homepage, Google will be able to locate them much more quickly. Once you get the idea that one link has value because it may lead to another, you'll see that a post's worth increases proportionally as more links point to it. Since Google gives greater weight to content that has been linked to extensively, this improves the page's chances of being highly ranked.


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Ishaan Chaudhary
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