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Google ads are a necessity for businesses in the internet age

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Marc Enners
Google ads are a necessity for businesses in the internet age

Google is the predominant search engine used in Australia. More than 90% of Australians use Google for their search on the internet. It becomes very important for businesses based in Australia or those that do business in Australia to have some kind of presence on Google. Google offers businesses to have their ads on different web pages which allow advertisements. Professionals who place ads on different web pages are generally sought after when they are certified with Google ads. 


Most people use the internet, especially Google in Australia to find businesses if they want to purchase something. E-Commerce is first growing and is already a big segment of the total commerce carried out in Australia. Even established players in the retail segment and the wholesale segment in Australia are present on Google. Having a website has become a necessity these days if someone wants to do serious business. 


Google has algorithms in place to place ads of the businesses with their landing page link on different web pages. The more a business pays to Google, the more places their advertisements can be found on the internet. Getting decent traffic to a website by using Google ads is a skill that is mastered by Google ads certified professionals. The Google ads featured on the different web pages have to be attractive enough to compel a viewer to click on the link to the landing page. 


Google charges the businesses who have their advertisements on different web pages by the number of clicks that their link experiences. It is a general belief that higher the number of clicks on the links, the higher are the viewers and the higher the conversions. Right from designing Google ads to designing a landing page very well becomes pertinent for businesses who are serious about good number of clicks or PPC advertisements on Google. The Google ads can feature designs that can sometimes be text or images, GIF or a video that has been muted.


 It Depends on the skill and the need of the designer and the business respectively as to how the Google ads is designed. Most of the time Google ads are generally small images with the link and some text that gives out exciting information about the landing page. Businesses have to be very particular about designing attractive Google ads as this can lead to a break situation for them. Designing Google ads Sydney-wide is still evolving as a business even though this has been a practice for our two decades.



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