Farm productivity across the Americas has been significantly increasing since the last decade. With the exponential growth of regional population, subsequent rise in demand for food, shrinking agricultural lands, and depletion of finite natural resources, the need to enhance the farm yield has become critical. The increase in urban population in developing countries of South America, along with the enhancement of quality of living due to high income levels, is boosting the demand for crop production. Limited availability of natural resources such as fresh water and arable land along with slowing yield trends in several staple crops has prompted growers and companies in the farming sector to introduce innovative and advanced smart farming techniques in order to enhance farm profitability.
Read Report Overview: Americas Smart Farming Market
Americas farming industry has witnessed numerous revolutions over decades starting from the domestication of livestock and crops to the organized use of crop rotation using new farming techniques. This was followed by the large-scale usage of fertilizers and pesticide and systematic breeding called as the green revolution. Finally, with the introduction of Information and Communication Technologies (ICT) in farming since the last decade, farming industry has been witnessing another revolutionary phase. The integration of sensing systems into farming equipment has led to the generation of large amounts of data, which is analyzed with farm management software to provide farmers with valuable insights used for promoting the yield growth. The incorporation of navigation systems into agricultural machinery and systems has led to the precise movement of farming equipment in the field.
The regional market is currently dominated by the U.S. owing to the high market penetration of technologically advanced solutions in different farming sectors. The smart farming market for the U.S. is saturated for the crop farming and livestock sector, though application segments such as indoor farming and aquaculture are expected to display a good growth. During the forecast period, the Americas smart farming market is expected to be majorly driven by the South American countries owing to the rising awareness among farmers of different countries about the need to elevate farm produce while taking care of the environment.
The smart farming market encompasses a wide array of solutions such as hardware systems, software, and services. Hardware systems involve a system that combines the equipment supported by the software solutions. Additionally, these hardware systems comprise automation and control systems, sensing and navigation systems, and indoor farming equipment, among others. Software solutions consist of software apps, tools, and cloud services that are provided by the companies on a subscription basis. The services include integration & deployment of farm equipment, maintenance & support, and other services such as consultancy and financial services.
The Americas smart farming market comprises the total market for the continents of North and South America. The major countries in the region that have significant share in the smart farming market are the U.S., Canada, Mexico, Brazil, Argentina, Colombia, and Chile. Among all the countries, the U.S. generated the highest revenue in 2017. The strong growth in the U.S. market was largely due to the high rate of adoption of technologies by the agricultural producers in the U.S.
However, during the forecast period, countries such as Mexico, Brazil, Argentina, Colombia, Chile, Venezuela, Paraguay, Costa Rica, and Cuba are projected to display the fastest market growth. These countries present immense scope for market development owing to the increasing urban population size, growing market penetration of internet in farm management, and favorable government investments.
The competitive landscape for the Americas smart farming market demonstrates an inclination toward companies adopting strategies such as product launch and development and partnerships and collaborations. Deere and Co., Trimble Inc., AGCO Corporation, Raven Industries, GEA Farm Technologies, Lely, Afimilk Ltd., Allflex Inc., Vertical Farm Systems, AeroFarms, Signify Holding, Osram Licht AG, Harvest Automation, and AKVA Group, among others, are the prominent players in the Americas smart farming market.
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The key players operating in the market have ramped up their product launch activities over the recent years in order to generate public awareness about their existing as well as new products and technologies and to compete with the competitors’ product portfolios. This has been the most widely adopted strategy by the players in this market. For instance, in July 2017, Allflex introduced an innovative cow monitoring and intelligence system called the SenseTime. In May 2017, Osram announced the launch of Oslon Square Hyper Red LED for better plant growth with improved emission characteristics, higher optical output, and impressive corrosion resistance. Earlier in December 2016, Ag Leader Technology enhanced its AgFiniti cloud-based platform with the announcement of an Application Program Interface (API) that allows third-party farm management information systems (FMIS) to transfer files.
