The importance of vertical video format on Pinterest
Social media platforms have evolved and become an integral part of our daily lives. Pinterest is one such platform that has become a staple for people looking to discover, save, and share ideas for everything from fashion to food, travel, and more. With over 459 million active users, it's no wonder that Pinterest is a valuable marketing tool for businesses. In this blog post, we will discuss the importance of vertical video format on Pinterest and how it can help businesses promote their brand.
What is vertical video format?
Vertical video format is a video format that has a vertical orientation, with a taller aspect ratio than a traditional horizontal video. This format is optimized for viewing on mobile devices and is commonly used on social media platforms such as Instagram, TikTok, and now, Pinterest. Check here for descargar de pinterest
Why is vertical video format important on Pinterest?
Vertical videos take up more space on a mobile screen, making them more visible to users. According to Pinterest, 85% of Pinners use the mobile app, which means that vertical videos are more likely to catch their attention. Moreover, Pinterest’s algorithm is designed to prioritize new and fresh content, and vertical videos are still a relatively new format on the platform. This means that businesses that use vertical video format have a higher chance of getting their content noticed.
Pinterest users are more likely to engage with vertical videos. A study conducted by Buffer found that vertical videos have a higher completion rate and engagement rate than horizontal videos on social media platforms. Additionally, Pinterest's video player is designed to play videos in a continuous loop, which means that users are more likely to watch the entire video and engage with the content.
Vertical video format is ideal for storytelling. The taller aspect ratio allows businesses to showcase their products and services in a more creative and immersive way. For example, a clothing brand can use vertical video format to showcase their new collection, highlighting the details of each outfit in a more engaging way.
Vertical video format is optimized for mobile viewing. With more people accessing Pinterest on their mobile devices, it's essential that businesses create content that is easily accessible and enjoyable to view on smaller screens. Using vertical video format ensures that your content is optimized for mobile viewing and is more likely to be viewed and engaged with by users.
Pinterest is not just a social media platform; it's also a search engine. Optimizing your content for Pinterest's search engine can help your content get discovered by more users. Using vertical video format can help improve your SEO as it's a relatively new format on the platform, and businesses that use it are more likely to stand out in search results.
Tips for creating vertical videos on Pinterest
Keep it short and sweet
Pinterest users have a shorter attention span, and it's essential to create videos that are short and to the point. Keep your videos under 30 seconds and focus on showcasing the most important aspects of your product or service.
Many Pinterest users watch videos with the sound off, so it's important to use captions to convey your message. Additionally, adding captions can make your videos more accessible to users with hearing impairments.
Highlight your brand
Don't forget to include your brand in your videos. Whether it's through your brand's color palette or logo, adding your brand to your videos can help users identify and remember your business.
Use high-quality visuals
Pinterest is a visual platform, and it's essential to use high-quality visuals in your videos. Ensure that your videos are well-lit, in focus, and showcase your product or service in the best possible way.