Discover how to do music video promotion to promote your music on YouTube from seasoned musicians and content creators. extra two billion users Yep, YouTube will have that many users by 2023, making it the second-largest and most popular social media platform in the world (after Facebook). Not to mention that it is owned by Google, the most visited website online, which is another important consideration.
Even YouTube itself now includes tools like YouTube for Artists, a built-in analytics section, and customizable profile settings that make it an essential tool for musicians and artists looking to do music video promotion to promote themselves. So why wouldn't a singer want to take advantage of this strategy for music video promotion?
1. Produce captivating video content
You shouldn't use your YouTube channel as a simple track archive. More action is required than that.
Other stuff that will benefit your music and your subscribers' viewing experience should be included, especially content that helps them get to know you better.
To organize the content on your channel and the kinds of videos you'll promote in your music video promotion, come up with a few content ideas in advance.
Here are some suggestions to get you going:
- Q&A and meeting sessions
- Live streaming video
- Series or sessions of playlists
- Teasers and making-of videos
The analogy to use is many videos, one song if you're really at a loss for words.
How do we interpret this?
For each of your tracks, you may, however, create at least 2-4 videos by simply reusing the original content to promote YouTube music.
Consider things like lyric videos, collaborations, acoustic/acapella/remix versions, and official song releases
Powerhouse of pop music Ed Sheeran is a great example of how to reuse comparable content to extend its usefulness through remixes and acoustic performances of his songs. This can be useful for your music video promotion.
Additionally, he also has individually selected stuff including behind-the-scenes footage and his version of YouTube shorts, #SheeranShorts...
YouTubers and other artists are always coming up with fresh and imaginative ways to produce compelling content. So take note and give it a shot.
2. Discover your audience (or steal it from someone else!)
It's doubtful that you'll have a strong enough subscription or fan base when you're just getting started to provide you the kind of exposure you seek. So you'll need to construct one.
Thinking about where individuals who enjoy and listen to your style of music hang out online or offline is one way to find your audience or your niche for music video promotion.
Consider online and offline communities, social media platforms, etc. Contact them directly or email them a link to your channel and a kind remark asking them to check out your content instead!
And pinching someone else's has nothing shady about it. The majority of the time, growing an audience involves appealing to already-existing listeners of popular music.
Making a cover video of a popular song by an artist with a large following has historically been one of the most popular ways for music video promotion.
Boyce Avenue is one example of a band that became well-known after posting renditions of songs by Oasis, The Goo Goo Dolls, and Avril Lavigne from the 1990s.
In actuality, people seldom ever pay attention to new artists. Sometimes (sad but true! ), it takes that artist to perform a song by their all-time favorite performer before they simply sit up and take notice.
3. Use SEO for YouTube
In plain English, SEO, often known as "Search Engine Optimization," is the process of incorporating words and phrases that viewers search for into your video content.
You almost certainly will receive more views for your music video promotion and admirers if you capitalize on what others are searching for.
Start using Ahrefs' free keyword research tool!
You may use keywords to your advantage on YouTube by...
- Including search terms and keywords in the video's title
- Making use of search terms and keywords in the video description
- Using tags like "independent music" or "indie" can assist convey what your video is about
Just keep in mind that while some keywords may have a large search volume, they may also have a lot of competition when picking which ones to target. It's preferable to go for less popular keywords to increase the likelihood that people will notice your video.
Best Practice:
Take SEO into account when deciding on song titles.
Songs with generic names like "Love Song" or "Heartbreak Song" are extremely competitive because they are overused. Try to be a little more creative.
Even if you don't modify the song's actual lyrics when you upload it to YouTube, you might want to think about changing the song's name if you've already chosen the title for your music video promotion (it's legal, we swear!).
