What is Local SEO?

A website has the potential to reach a global audience. With the help of search engine optimization (SEO), businesses can set up their website so they can rank at the top of the results. Ranking high on search engine results pages (SERPs) improves brand visibility and increases site traffic, which is essential for making more sales. 

However, not all businesses need to be visible on global or national searches. For example, a New Jersey restaurant does not need to rank highly on global search results for dining establishments. Rather, they would want to come up in searches for NJ restaurants.

If companies want to drive more local clients to their business through organic search, local SEO is the way to go. The practice of local SEO entails enhancing internet visibility to attract more customers from local searches. 

Local intent searches are booming more than ever. Ranking for queries with the intent to find nearby establishments can bring in a lot of traffic and sales. Thus, Local SEO is essential if the company’s goal is to boost its local organic visibility.

One way to improve local rankings is leveraging Google Business Profile. It is a local listing with information about the company. 

Entrepreneurs can create their business profiles for free in Google Search and Maps. They can also mark their business location so people can find them using Google Maps.

They should also provide their address, phone number, and services to provide more information about what they do. The company name on these online profiles must be consistent to help customers quickly identify the business.

Firms with a full Business Profile have a 70% higher likelihood of having customers visit them. They are also 50% more inclined to think about buying from them. Enterprises that want to draw in more customers should have a thorough and optimized Company Profile.

When deciding whether to engage in national SEO or continue with local SEO, it may be helpful to talk over the alternatives and strategies with a professional. Landau Consulting is a NJ SEO company that offers internet marketing and SEO consultancy. 

Getting consulting internet marketing SEO services might be the solution the business needs to earn more leads via local searches. Learn more about local SEO strategies by reading this infographic by Landau Consulting.