NDIS service providers are a vital part of the NDIS, delivering the support that participants need to achieve their goals.
Registered NDIS providers have gone through a rigorous process to meet the NDIS’s standards for safety, quality and compliance.
They can provide plan management services and have access to a wider network of support workers than non-registered providers.
Website
With the NDIS revolutionising the disability services sector, providers need to take their digital marketing to the next level to engage new participants and drive more leads. Having a website that is easy to navigate, mobile-friendly and displays a variety of information clearly can help improve your chances of securing new clients.
With a recent study showing that 30% of individuals choose their NDIS service provider after searching online, it’s essential for your business to have a modern, engaging and informative website. This will not only help prospective participants make a more informed decision, but it’s also a great way to showcase your services and generate positive reviews.
One of the best ways to show off your website is by using relevant live filtering and presenting the most logical and useful content to the user at the right time. This is something MacKillop Family Services does with their NDIS search example, which allows users to browse for NDIS registered service providers in their area based on their location and interests.
A great NDIS web design will display a range of helpful information on the page, from a NDIS Access Checklist, to an FAQ section and guides for understanding supports. This is something that other NDIS providers like Autism Spectrum
Australia, Gellibrand and Expression Australia have all implemented on their sites to ensure they are capturing the attention of potential clients.
Customer experience
NDIS service providers have a special responsibility to ensure they are providing the right support to people with disability. This can include assessing their current condition and how they would like to be supported.
For example, a service provider can be responsible for the daily living needs of someone with a disability, or for respite care or transport to and from work or home. They must also be sensitive and inclusive of a person’s choices and rights to participate in family or community activities.
One way to determine a provider’s value proposition is to ask about it in person. This will let you know if they are dedicated to helping you or your loved one.
Another good question to ask is if they have had any complaints. You can find out whether they have managed these complaints in a timely manner and how they responded.
Ultimately, customer experience is the most important aspect of your business. This is because it impacts your brand image and is a major part of building an organic customer base.
As the industry has changed, many NDIS service providers have found that customer-centricity is key to their success. By putting your customers at the centre of your business, you can create real choice and control, while ensuring long-term financial sustainability.
Online reviews
It can be a challenge to manage negative online reviews of disability support services. They may be uninformed, exaggerated, anonymous or even fabricated. It’s also common for negative reviews to be written by consumers who post them as a way of venting their frustration and anger.
However, NDIS and health providers often face limitations in responding to negative online reviews for ethical reasons. These include restrictions on testimonials and client privacy laws.
Successful ndis service providers use both online and traditional marketing techniques to attract new clients. A well-designed website makes it easy for NDIS participants to discover your services, while social media is a great resource for finding clients from the disability community.
You should also consider using local council and support coordinator flyers to advertise your services in your area. This is a cost effective way to market your NDIS services and can help you find participants.
A positive review from a happy client can act as a powerful source of word of mouth marketing for your NDIS business. Encourage your satisfied clients to share their experience with other people on the Internet, as this can boost your reputation and lead to more enquiries from your local area. It’s worth doing some research to find out the best review sites for your business and if they are appropriate for your brand.
