AI Products 

How to Choose the Right Keywords for Your Family Law Website

Paul Eisen
 How to Choose the Right Keywords for Your Family Law Website

Working as a family law attorney means you focus on protecting people’s rights regarding family issues like divorce, asset division, marital disagreements, child custody, neglect, and abuse.

With so much to focus on, you probably do not have much time for SEO (search engine optimization). However, it is important to ensure clients can find your law firm when they need family law services. At The Legal Marketing Company, we have a team of SEO pros who can help ensure your website is optimized with the right keywords so that searchers find it.

Along with providing keyword and SEO services for your website, we also want you to understand how keywords work and why they are so important to your website. This will help you better understand why investing in our services makes sense.


The Importance of Using the Right Keywords for Your Family Law Website

While keywords are just one part of SEO, they are an extremely important part.

You may wonder – how do keywords work with SEO?

There are a few elements of SEO that keywords directly impact, including the following:

  • Keywords ensure your blog is accessible and “seen” by search engines.
  • Keywords guide your content to ensure readers get the information they seek.
  • Keywords help with content development that is seen as authoritative and will earn links and citations.
  • Keywords help increase your site’s CTR (click-through rate).
  • The right keywords attract searchers and search engines.

Keywords Defined

As mentioned above, keywords are one part of the SEO equation. A keyword is a word or phrase someone uses to find related content.

For family law websites, keywords may include things like “divorce lawyer near me” or “help with child custody.”

However, you cannot just “guess” what keywords to do. There is a process and tools that can help you choose keywords that will benefit your website.

This is where keyword research comes in.

The Keyword Research Process

When you are ready to find keywords for your family law website, it starts with keyword research. The process of this is outlined here.

Paul Eisen
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more