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WHAT IS ON-SITE SEO AND WHY IS IT IMPORTANT FOR YOUR LAW FIRM?

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Paul Eisen
WHAT IS ON-SITE SEO AND WHY IS IT IMPORTANT FOR YOUR LAW FIRM?

On-site SEO (search engine optimization) refers to the process of optimizing your web pages, so they rank higher in search engines, increasing visibility and traffic.

Examples of tactics used to improve on-site SEO include updating content, title tags, links, and more.

You may not think much about on-page SEO or even think it matters in the legal industry. However, the legal industry is extremely competitive, and if you want to ensure your site is found, instead of your competition, you must invest in on-site SEO.

https://thelegalmarketingcompany.com/what-is-on-site-seo-and-why-is-it-important-for-your-law-firm/

Google (and other search engines) look at the on-site SEO cues to determine if your site matches a user’s search intent. If the right elements are in place and the page is useful to the searcher, it will appear at the top (or near the top) of search results. This is what you want.

Components of On-Site SEO for Your Legal Website

It is clear that on-site SEO is important. However, we want you to fully understand what it does and what value it offers. Here, you can learn about some of the most important components of on-site SEO and why they matter.

Proper Keyword Usage

Before doing anything, you must determine the keywords to optimize your site for. The keywords you choose will impact almost every on-site SEO element.

Conduct keyword research (with a free or paid tool) to find target keywords and relevant topics to write about.


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