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Future of XR and the Metaverse: 7 Globe Expert Trends

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Daniel Brryan
Future of XR and the Metaverse: 7 Globe Expert Trends

The Imagine Possible event brought together global technology and corporate innovators to discuss the state of XR and the Metaverse. The event featured discussions on topics ranging from digital avatar customer service to retail transformation. Here are the key insights from the event:

  1. Metaverse is an immersive emotional communication, and 5G provides support for it

Futurist David Shing emphasized the need for an open and collaborative spirit when exploring the potential of the Metaverse. He believes that 5G will be the foundation to underpin it all. Shing also emphasized that human connection is essential to the success of new technologies.

  1. The human touch is key to the success of XR, and there are solutions to make it happen

Amitha Pulijala, VP of Products at Vonage, discussed the need to humanize XR technology for its overall success. The trend towards the convergence of the physical and digital worlds relies heavily on humanizing these technologies. Pulijala believes that 5G and edge computing, like interfaces, will be the key to making XR more self-consistent and human.

  1. The Metaverse is not the future — it already exists

The metaverse already exists in some cases. Soma Velayutham, GM of Nvidia's telecom and 5G vertical business, explained that digital avatars can interact traditionally in 2D with a phone, but can also be transported in 3D through VR. So users can have a real interaction with a sense of time and space as if they were interacting with a real person.

  1. Immersive experiences are already driving data usage – ecosystem partnerships can drive them further

Andrew Bennett, SVP of 5G monetization at AT&T, revealed that the data shows that immersive experiences like XR are already driving data usage for 5G customers. He emphasized that ecosystem partnerships can drive them further.

  1. The impact of hardware penetration on the retail industry will be transformative

In the consumer space, IKEA is using interactive and immersive technology. Ann-Sofie Isaksson, Consumer and Customer Insights Manager at IKEA Retail Services explained that advancements such as XR and the Metaverse are part of the transformation the retail industry is going through.

  1. XR can enable new business models and revolutionize healthcare

XR has the potential to revolutionize healthcare by enabling remote consultations and telemedicine. It can also enable new business models, such as virtual real estate and gaming.

  1. The importance of ethics and regulation in the development of XR

The development of XR must consider the ethical implications and potential for harm. The industry needs to work together to develop a framework for ethical and responsible XR. The panelists also emphasized the importance of regulation to ensure that XR technology is used in a safe and responsible manner.


It emphasizes that the Metaverse is not the future; it already exists and that digital avatars can interact traditionally in 2D with a phone but can also be transported in 3D through VR.it emphasizes how immersive experiences are already driving data usage, and ecosystem partnerships can drive them further. Finally, it highlights the transformative impact of hardware penetration on the retail industry, such as IKEA's use of interactive and immersive technology as part of the transformation.


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Daniel Brryan
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