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Color Cosmetics Market: We’re Entering an Era!

Rohan Deep
Color Cosmetics Market: We’re Entering an Era!

Market Overview:

Color cosmetics, personal care products, are the combination of chemicals used to enhance the appearance of the body or impart aroma to the human body. These are the cosmetic ingredients or colorants used for make-up, oral care, fragrance, hair care, skin care, and personal hygiene. Color cosmetics include eye make-up products, lip care products, nail care products, and facial make up products, among others. Moreover, they are used to enhance the aroma of the beauty products such as lipsticks, foundations, powders, eye shadows, etc. Color cosmetics can also help to improve mood, enhance appearance and boost self-esteem. They are available through online channels, or at specialty stores, supermarkets, and exclusive brand outlets.

Competitive Landscape:

Major players operating in the global color cosmetics market are Beiersdorf, Avon Products, Inc., Krylon, Coty Inc., L’Oreal Group, Revlon, Johnson & Johnson, Estee Lauder Companies Inc., among others.

Key Market Drivers:

Increasing adoption or preferences for color cosmetics is expected to augment the growth of the color cosmetics market during the forecast period. For instance, in April 2022, Health and Glow announced the launch of new color-cosmetic range to expand its product portfolio. These affordable, high-quality products will be available at Health and Glow retail touchpoints across India as well as on the brand’s website and mobile app.

Moreover, growing consumer inclination towards organic cosmetics is expected to boost the growth of the color cosmetics market. For instance, in December 2019, Ayurvedic personal care brand, Biotique forayed into colour cosmetics and launched a line of Natural Makeup. The range offers all-natural make up that is infused with elements that boost skin health. The range is made with organic ingredients and is available in three ranges- Diva, Star, and Magic.

COVID-19 Impact Analysis:

The beauty and personal care world has faced significant upheaval on a global scale during the ongoing COVID-19 pandemic. The e-commerce boom, the spike in cosmetics products sales and the shift in consumer behavior can bring opportunities and challenges to the industry. The pandemic is set to shape the future of colour cosmetics development. Beauty-industry players are prioritizing digital channels even more to capture the attention of customers. This in turn is expected to aid in the growth of the color cosmetics market.

Key Takeaways:

  • The color cosmetics market is expected to exhibit a CAGR of XX % during the forecast period due to increasing use of e-commerce channels and rapid growth of the e-commerce sector. For instance, in August 2021, RAMICOS Cosmetics announces the launch of a new range of products with new formulas that are clean and vegan, freshly packaged products, and provide a whole new experience to its customers. The Startup also planned to launch its Direct-to-Consumer website that will offer access to RAMICOS cosmetics and skincare brands with colour cosmetics for the first time.
  • Among regions, North America, Europe, and Asia Pacific are expected to witness robust growth in the color cosmetics market owing to the increasing adoption of color cosmetics, increasing demand for organic color cosmetics, rise in awareness about appearance, rise in standard of living, increasing adoption of recent fashion trends, high brand presence, and introduction of novel products in these regions.

For instance, in July 2021, Bloomers planned to launch an indie brand, Colours Cosmetics that will serve customers through local pharmacies and marts. The brand aims to offer wide range of products encompassing everything from foundations to lipsticks.

Moreover, in May 2019, Amway India strengthened its cosmetics portfolio with the launch of a new range of 'Attitude Colors'. The new range of ‘Attitude Color cosmetics’ comprise of matte and crème lipsticks along with six hues of nail enamels. 

Rohan Deep
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