Getting every element of the consumer journey right is important; customers will form an opinion of your business even before they open the packaging. You can help your packaging stand out and get across your business values in several ways. In this article, we take a look at some of these packaging ideas.
Printed mailing bags
Many customers will automatically assume that mailing bags are constructed of plastic and, therefore, can’t often be recycled from home. However, this isn’t always the case. There are now many alternative packaging solutions, including compostable mailing bags. Customers can compost these bags at home, and they shouldn't be thrown away in the general waste bin. To inform customers that the bags are compostable, businesses choose to print on the outside in large writing, with instructions on the back. The business's choice of environmentally friendly packaging will likely impress the customer before they’ve even opened the item. Many customers are now taking more time to consider the environmental impact of their purchases and opt for businesses with the same ecological attitudes.
Custom packaging tape
Another simple way to make your product stand out is through the packaging tape used to seal the box. You can buy packaging tape in your brand colours with your logo and information written on the tape. This is a great and budget-friendly way to make an instant impression on your customers. They will recognise the tape and your brand and want to open the package right away.
Printed shipping box
Most items that people order online come in standard brown shipping boxes. They’re very functional, low-priced and do the job well enough. However, they don’t make an impression on your customers, they won’t know what’s inside, and the box will be similar to most other packages they receive. If you want to make your packaging stand out, you can add printing to the outside of the box. There are lots of options when it comes to printing; some companies opt to print on all sides of the box for full impact, whereas others prefer to print on one side to make an impact but reduce their costs. When choosing customised packaging in the form of a printed box, you should use your brand colours and logo; this will ensure that customers recognise the packaging immediately.
Some businesses like to take their packaging a step further and use various unique materials. The materials they choose are usually related to the products they sell as a business and could be a way of recycling materials used in the production process. When businesses choose unusual and unique materials, the packaging stands out to the customer and leaves a lasting impression. Always ensure the packaging you choose is suitable in terms of strength and durability as well as being as attractive to the customer. Any new and unusual materials should be tested to ensure the product will arrive in perfect condition.
What’s included inside the packaging will also influence the customer and help them form an opinion about your business. Personalised inserts are a great addition to product packaging; you can include a personalised message to the customer thanking them for their business. This message will help your customers feel appreciated and connected to your company. Customers who feel more connected to a business are more likely to stay loyal to that brand and repeat their purchase. Personalised inserts will also make your packaging stand out in the eyes of your customers. Some businesses reward customers with a discount on future purchases; this is another way to encourage customers to become loyal to your business. The discount code can be printed on the personalised insert inside the packaging to show your appreciation.
Every business should aim to make a positive impression on customers through their marketing material, product, and packaging. They should also encourage customers to repeat purchases. With regard to packaging, the main priority is practicality and ensuring products are successfully delivered. You can also use prints, special materials, custom packaging tape, and personalised inserts to improve your packaging and help it stand out compared to competitors and other parcels the customer may receive.