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Check the Art of Bartering- Lead Generation

Check the Art of Bartering- Lead Generation

In today’s digital era, for any business to succeed, it is important to have a proper lead generation system. 

Lead generation is identifying and targeting your prospects and turning them into customers. It starts with gathering their contact information so that the business can nurture them into becoming paying customers.

Find out 5 steps of the lead management process to boost your sales in our blog. 

5 Steps of an Effective Lead Generation Process

Here is the Stepwise breakdown of the Lead Generation System:

Define your Target Audience

Start with defining your target audience. Choose people that are most likely interested in your business products or services. Categorise them based on

  • Demographics
  • Interests
  • Behaviours

Build a Lead Magnet

It is content or an offer designed to attract potential customers and encourage them to provide their contact information. However, when you need anything from someone, you must trade something of equal value with him. 

When people come to you, don’t assume they are all ready to give up their data. Instead, you have to offer some benefit to them in return for sharing their information.


Bring your customers a new experience- here are some exciting ideas that you can offer to your leads

  • An interesting ebook
  • A free demo/ trial of your product or service
  • Invite them to an important webinar
  • Discount on their first purchase

In addition to building confidence in the leads, such offerings also help you to establish your authority and improve your brand awareness.

Promote your Lead Magnet and Capture Leads

Once you have created your lead magnet, you must promote it through various channels to drive traffic to your landing page. Once visitors arrive at your landing page, you must capture their contact information using a form. 

Ask them to fill in the following details:

  • Name
  • Email address
  • Job title
  • Company name

Nurture and Qualify leads: 

Once you have captured a lead, you must nurture them by providing valuable content and building a relationship with them. It can involve sending them regular emails, offering them additional resources, and answering their questions.

Qualifying leads involves assessing the level of interest of the lead, their budget, and if they rightly fit with your products or services. 

Close leads: 

The final step of the Lead Generation System is to convert leads into paying customers. It involves closing the sale by providing the lead with the information/ support they need to make a decision and complete their purchase.

Choose the easy path with SalezShark

To keep a steady flow of new customers coming through your doors, you can also pick the best lead management CRM software. Software for lead generation not only helps you manage b2b lead generation but also automates their management.

SalezShark offers software for lead generation for businesses of all sizes and industries. Our CRM and sales automation suite provides:

  • CRM- Social Media Integration 
  • Marketing & Sales Automation
  • Software customisations to fit all your needs
  • Affordable rates

Connect us at Salezshark - CRM Software and its marketing automation tools for a free demo.


Lead Generation System is important in boosting any company’s customer base. However, with the digital market space and tough competition around, it is vital to understand the customer’s expectations. Once the lead is converted into a customer, the sales team must enrich the customer’s experience and keep them loyal buyers.

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