Sign in

SEO Site Audit: Best Practices for Website Ranking on SERPs

pitter barker
SEO Site Audit: Best Practices for Website Ranking on SERPs

SEO audit is a practice of how to optimise a website well for search engines and correct the maximum errors in the website. If a client comes to your company and wants to rank their website on SERPs. So you need to audit the entire website and show them the problems in the website. After that you have to do an SEO audit of the website to rank their website on search engines. If you don't want to do that too then you can approach SEO marketing agencies for SEO site audit as such companies have expertise in SEO audit work. You can also contact a Boise SEO Company for the best website SEO audit in the city of Boise. Now let's get to the point.

1] Crawlability & Indexability

It is important to check the crawlability and indexability of the website. Basically its score is scaled out of 100.


HTTPs is your website's security. Without HTTP your website looks like a battered mango and is said to be not in a secure state. For that you have to upload the SSL certificate in cPanel of the website. If the website doesn't show as secure even when you upload the SSL certificate, you need to do a 301 redirect using the Htaccess file.

3] Core Web Vitals

A core web vital is a ranking factor by Google. Core Web Vitals is a matrix of LCP, CLS and FID. If the CWV score is good, it will give your website priority in ranking on SERPs compared to other poor CWV score websites. LCP stands for Largest Contentful Paint, CLS stands for Cumulative Layout Shift, and FID stands for First Input Delay.

4] Check your organic traffic

Website traffic is also a part of an SEO site audit. You can check your website traffic using paid tools and free tools. Google Search Console also tracks your website data for free. You can check in GSC things like impressions, CTR, clicks, queries, search appearance, country wise search, position of your keywords etc. If you are thinking about how to increase website organic traffic then you can hire an SEO marketing agency. Also, San Jose SEO is the best approach if you are looking for an SEO marketing agency in the city of San Jose.

5] Internal Linking

Interlinking is a further site audit factor. If you don't have proper interlinked pages of your website, it will affect ranking. If you create a loop type of interlinking method in related pages then the crawling budget of the website will increase and eventually the ranking of the website will also increase.

6] Check for Manual Action

When you are doing an SEO audit it is essential to check that there are no issues with manual actions. Google Search Console provides a manual action option that you can easily check.

7] Check Your Website is Mobile Friendly or Not

Mobile friendliness has been a ranking factor since the launch of Google's Mobilegeddon algorithm. Because nowadays mobile users are increasing day by day compared to desktop and tablet users. So in that case, your website should be mobile friendly. Eventually your website visitors and traffic will increase.

pitter barker
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more