Logic gets the customer to a company but it is the emotion that makes the sale. But that being said, experience centres focus on building meaningful relationships. Knowing that, what marketing and the brand presence essentially exist for, is to give the customers a unique experience. As what the customer feels is what ties them to the company.
The method of evoking emotions by delivering the acute experience varies from brand to brand. However, one primary mode of solidifying the brand-customer link is an experience center.
As evident by the name experience centres are interactive spaces that are constructed with the mindset of enhancing interpersonal relationships with potential customers.
With the customer base expanding the static marketing tactics are becoming obsolete and boring. Although, brand loyalties and first impressions can drive the initial customer base, giving the businesses the chance to showcase their products––is no longer enough.
The design of the experience centre is influenced by the brand and the services they provide. There are some choice design principles that need to be kept in mind while designing these experience centres.
The primary identifying feature of an experience centre, for any establishment, is a distraction-free space. An inviting environment to fuel curiosity. Undertaking an exploratory journey on how the brand can address its audience’s needs.
The experience centres design varies as the types of businesses and their purpose.
The primary factor influencing the spatial design of an experience centre is its distinction from a conventional store or a gallery.
An experience centre is for cementing the brand identity and increasing market awareness and not selling a product.
Fundamental principles of design of an experience centre.
Spacious minimalist design
Someone enters a store focused on comfort through innovative design. And by the time they exit the only thing they can remember is the scent in the air or the music. Engaging all five senses might work but not always. To avoid such developments, experience centres often use minimalist designs to make their products and services stand out more.
Intuitive Layout
One has to lead the customer, at every level enticing them to explore more and more. For this arching hallways and lines are used, integrated into the structure. Converging to points of focus. They are designed to subconsciously lead the eye. This, along with the careful release of information keeps the audience moving.
Interactive Design
In an experience centre, the created design and atmosphere is to prompt active learning. A direct interaction between the audience and the product. For example, many automobile-based experience centres let their audience drive or rent their cars on weekly basis to provide candid experience.
A Hub For Learning
Experience centres double as information hubs or education centres. As there is no prompting for any sales tactics the audience is driven to learn and immerse themselves better. In this case, the staff becomes an integral part of the experience as they educate and cater to the curiosity of the audience. The experts reflect the company's vision and ideals.
Freedom From Sales Tactics
This is one aspect of an experience centre that is often overlooked but is equally important. Often the pressure of making a purchase or more accurately not making a purchase that can make the audience defensive. For any business, it is their ultimate goal to make a sale but to reach that a solid design specifically to ensure strong bonds is required. To make the experience feel more authentic and dynamic.
Design, retail or industrial is driven by a specific purpose. A district amalgamation of artistic and technical knowledge. All its fundaments or rules are more like guidelines and therefore not set in stone.
For more artistic or personalized establishment. The minimalist design may be abandoned in favor of a more homely or warmer environment. As is the case in retail-based industries.
In that case, the experience centre leans more towards brand identity than an information hub. And for high-end brands with a niche customer base, the emphasis would be more to entice their audience to spike demand and directly make sales.
Experience centres are a relatively new concept but like anything in art and design are already branching into and being influenced by rapid development in technology.
Future And Beyond
Enters virtual reality: There was a time, not so long ago that the idea of an intelligent artificial program interacting with a realistic world conjured from lines of code was a fabrication of fantasy, is now increasingly becoming old news. So, the logical next step is virtual reality.
All the experiences that a person can desire from the comfort of their home. This has led to the rapid incorporation of virtual reality into Retail Experience Center and marketing in general.
The introduction of virtual reality in retail has broadened the avenues for innovation. A possibility of focusing more on addressing individual desire than as part of the whole.
In the end every aspect of design, from the retail to the giant firms, its purpose is to enhance the experience, to make the audience connect with the brand on a personal level, and establish the customer’s place for the company as more than a statistic.
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There is always a need for assessment of different aspects and assessment of these aspects will not help you in improving your website quality but also in getting more visitors to your website.
Let’s find out what are the important points to improve the design of your website.
The visitor on your website creates its first impression as soon as they click on your website.
The visitor will surely bounce from your webpage if they will never find what they are searching for.
The design of your website should be simple and must not complicate the visitor on your website.
For seamless look across different devices, the website design must be responsive.
This article explains what UX designers actually do and how they can help create the best possible user experience for your website or app visitors.
