
Luxury car launches have always been a big deal in the automobile industry. It's a time when manufacturers showcase their latest creations and innovations to the world. However, with technology's rise, car launches have also evolved. With cutting-edge technology like Web AR (augmented reality), car brands can now provide an immersive and engaging experience for their customers.
One such example is a luxury car brand's flagship launch, where XR Labs helped them create an immersive Web AR experience for users. In this article, we'll look at this case study and explore how Web AR is revolutionising car brands' launches.
The challenge.
The luxury car brand wanted to launch its flagship model with an immersive experience that showcased the car's features and design to users. However, with the outbreak of the flu, it was impossible to organise a physical launch event. The brand needed a solution that allowed users to explore car features and design virtually.
The solution
XR Labs provides the most comprehensive solution using Web AR technology. Web AR is a type of AR that runs in web browsers. This means users can access the experience directly from their smartphones or desktops without downloading apps. This allows the luxury car brand to reach a wider audience, regardless of location or device.
XR Labs designed a Web AR experience that allowed users to explore the car's features and design in real-time. The experience was accessible through the brand's website and included a 3D model of the car that users could view from different angles. Users could interact with the model, change the car color, open the doors, and even get a sneak peek at the interior design.
The result.
The Web AR experience was a huge success, with thousands of users exploring the car's features and design virtually. The brand received positive feedback from users who appreciated the unique and engaging experience. The Web AR experience also helped the brand generate buzz around the launch and reach a wider audience.
Conclusion
The luxury car brand's flagship launch is a perfect example of how Web AR technology can transform car brands' launches. With Web AR, brands can provide an immersive and engaging experience for users, regardless of their location or device. Technology allows brands to showcase their products in an innovative and exciting way, generating buzz around the launch and reaching a wider audience. As technology evolves, we can expect more car brands to adopt Web AR and other immersive technologies to enhance their launch experiences.