A brand's perception is greatly influenced by colour; in fact, while picking a colour, many people have uncertainties and anxieties. In order to create a powerful brand that can relate to its audience, colour psychology is used. Let’s check the role of colour psychology in marketing graphic design.
- Orange
This colour inspires self-confidence, motivation, persuasion and energy; additionally, it increases sexual tone. Some fruits or energy drinks with this colour conjure images of orange vitamins in our minds.
2 Yellow and Green
This colour can create a well-being feeling and inspire a good mood. Furthermore, yellow can transmit positive feelings, for example, energy, happiness, intelligence, optimism and joy. Though it has negative connotations, for example, falsehood, selflessness, resentment, insecurity and jealousy. On the other hand, Green spreads anguish and anxiety. It is another colour used to symbolize poison. Despite this, it stands for companionship, youth, respect, vitality, and health.
3 Red and Blue
This colour is mostly used in advertising as red is coveted by people and powerful. Furthermore, it can inspire courage as it ensures sensuality, attraction and power. Besides, it concerns a colour that inspires. In marketing graphic design, it induces sensations of serenity and tranquillity. It promotes serenity, self-assurance, achievement, depth, loyalty, and professionalism. It works well for a spa's corporate branding that says, "Come forget your problems and find yourself!" One of the colours with greater market appeal and widespread use in various brands. The colour heavenly is used in Syria to honour the deceased. It stands for the paradise that we want for our loved ones.
Final thoughts
Colour psychology plays a crucial role in marketing graphic design as it can affect how people perceive a brand, product, or service. Colours can evoke emotions and convey meanings, and choosing the right colours can influence consumer behaviour and decision-making. If you want guidance in using colours in marketing graphic design, you can choose MyDesigns.
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