Picture me, I'm in the market to buy a new Home Building Orlando FL . What would my first action be? If your first thought is to Google it, then you'd be correct. Buyer's today, find out more information than ever before. The good news is this, every bit of information is out there. The bad news? Every bit of information is out there. Who are they getting this information from? How are they interpreting it? Do they trust the information they're getting?
It's a lot simpler than most might think. Become the thought leader! Custom Home Builder in Orlando the information that drives the buying decision. When someone asks questions, be there to answer them. Be on the forefront of the buying process and stay with the consumer through it until the end. See the example buying process below:
1. Awareness
2. Evaluation
3. Purchase
1. Awareness- I want/need a new home
2. Evaluation- How should I go about doing this?
3. Purchase- I'm informed and ready to purchase
Ask yourself this question, where are you being introduced into the buying process?
A lot of the times the home builder will come in at the purchase phase. If they're great at sales, this is a non issue. If they're not, it can become an issue quickly.
Here you have a fully qualified customer, they are ready to buy but may have a different perception of what they're buying than you do.
Do not fret, the information age is here and you've likely got more knowledge in your head than can be found on the internet. The key is to begin creating this knowledge into useful information the consumer can consume.
Imagine a consumer, they go to a search engine and type "when is it time to purchase a new home?" They find a blog written by your company and it details the signs of needing a new home. They then find an E book written by you that explains what goes into designing a custom home. This information excited the user but they're still wavering on the decision. No need to fret, you're now e-mailing even more powerful information. It's not spam but powerful information to help them through the process. They're finally ready to buy and guess whose right there ready to take them the next step? You!
This is a very limited example but it is often the case when marketing is done right. You no longer have to spend as much time face to face in the sales process and directly increase your bottom line. Not only the sales time but identifying who your customers are and eliminating non qualified customers, you can significantly decrease your time wasted.
