Marketers must use data to create the most effective marketing approach. To develop a scalable and successful data-driven marketing strategy, marketers should ask themselves several questions before implementing any processes. This crucial information is essential for companies of all sizes since it enhances their marketing plans and customer service, which boosts sales. With the help of customer data, marketers may forecast their objectives and future behavior and create customized data-driven marketing plans that will provide the maximum ROI (return on investment).
The main objective of companies is to gain a precise target audience, and iClick Interactive Asia Group Ltd. is the perfect company for that. iClick is considered one of the leading enterprise and marketing cloud platform in China. The company has been operating since 2009 and has managed to gather clients from the most prominent companies globally. iClick has managed to produce staggering numbers through data-driven marketing strategies.
iClick Interactive Asia Group Limited connects international companies with unmatched access to 1,300M+ active Chinese Internet User data. The goal of iClick is to enable multinational companies to tap into the vast market potential of intelligent retail. With its cutting-edge proprietary technology, iClick's comprehensive offering of data-driven solutions assists brands in achieving significant business growth and profitability over the whole consumer lifetime.
iClick’s Marketing Solutions serve as an integrated cross-channel gateway that provides marketers with innovative and cost-effective ways to optimize their online marketing efforts throughout their marketing cycle and achieve their branding and performance-based marketing goals. With its industry-leading Marketing solutions as the entry point, iClick helps enterprises to drive customer retention and loyalty and grow customer lifetime value with its intelligent Enterprise Solutions.
Their data-driven marketing strategies have accelerated the sales of companies. Although increasing sales are not the only benefit of data-driven marketing strategies. There are more benefits to data-driven marketing, and these include the following:
1. A chance to enhance the customer experience:
By leveraging detailed consumer profiles, marketers may tailor the customer experience and increase consumer trust. Potential customers will only decide to purchase in the middle of it, resulting in a shorter customer buying journey, a higher satisfaction rate, and a higher return on investment.
2. Improves Customer Targeting
Data-driven marketing increases a business's ability to effectively buy media, target the most receptive people, and deliver pertinent information to them. Big data and analytics powered by AI enable marketers to target consumers with never-before-seen precision. Through data-driven marketing, businesses can target customers attracted to the company.
3. Optimized Marketing
Marketers can determine the part of the advertising expenditure that has the most significant influence on brand awareness or conversions by using analytical tools in data-driven marketing. In the end, marketing experts can determine which advertisements or campaigns are not generating any interested parties, assisting them in maximizing their spending. Businesses can deploy their budgets effectively by observing what pushes prospective and current customers along the funnel. Optimization of marketing can help companies to save a significant amount in marketing.
4. Creating Relevant Content
Marketers may convey the appropriate message in the proper moment by learning more about the kind of material that their target audience prefers to engage with. Thanks to data-driven marketing, professionals can better under types customers by learning what kinds of content and messaging engage with their target audience.
5. Choosing the most effective channels for promotion
From the information gathered using analytical tools. Data can also assist marketers in determining the best channels to use for client targeting. These channels can help marketers tackle the ideal media used for promotion.
A single source of truth is a central and controlled source of data from which the entire organization can draw.
It is the master data.
When you lack such data and employee can pull down apparently the same metrics from disperse systems, unavoidably those systems will produce different numbers.
You get into a he-said-she-said situation, each player drawing and defending their position with their version of the ‘truth’.
Or even worse, some teams may naively leverage stale, low-quality, or otherwise incorrect data/metrics and make bad decisions, when they could have leveraged a better source.
