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Amazon Bullet Points: Guidelines & Usage In Seller Central

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Rashi Rajwal
 Amazon Bullet Points: Guidelines & Usage In Seller Central




Amazon is a huge marketplace where thousands of sellers compete for buyers' attention. Therefore, it's important that your listing stands out and provides buyers with all the important information about your product and brand.


By the way, Seller Central refers to bullet points as attributes, so don't let that confuse you.


Bullet points are short, concise bullet points that provide important information about your product. Here are a few tips to write professional bullet points for your Amazon listing:


  1. Use no more than 200 bytes per bullet point.
  2. Don't use emojis at the beginning of your bullet points.
  3. Do keyword research using Helium 10 or other software and incorporate it into your bullet points. Amazon will take this into account and rank you better.
  4. Get creative. Use the first three bullet points to describe your product and its benefits. In bullet points 4 and 5, you can tell about your brand and its history, or mention a warranty or extended return policy.
  5. Be sure to avoid spelling mistakes.
  6. Your first bullet point should emphasize the most important feature, your USP, and make it stand out.

To understand how these tips apply in practice, consider the following examples (extremely abbreviated versions):

  • Long battery life - up to 10 hours of music playback on a single charge.
  • High quality sound - with deep bass and clear sound.
  • Brand with history - founded by music lovers looking for the perfect sound.
  • Satisfaction guarantee - 30 days money back guarantee, no ifs, ands or buts.
  • Lightweight and compact - fits comfortably in any pocket and is easy to carry.


Guidelines for amazon listing

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