94% of users abandon websites or apps due to poor design.
UI design captivates and keeps users hooked by shaping digital interfaces.
Want to create captivating user experiences that keep your customers hooked?
Unlock the power of UI design with these 7 essential principles! 🎨✨
1⃣ Streamlined User Flows
2⃣ Consistent Visual Design
3⃣ Clear and intuitive navigation
4⃣ Feedback and User Interaction
5⃣ Responsive and Adaptive Design
6⃣ Effective Use of Calls-to-Action (CTAs)
7⃣ Involve everyone by contemplating Accessibility
1) Clear and intuitive navigation
When users land on a website or application, they expect to navigate effortlessly and find what they are looking for without frustration. In fact, studies reveal that 76% of consumers consider ease of navigation as the most important factor when it comes to website usability. A survey conducted by Clutch revealed that 94% of users stated that easy navigation is the most important website feature. Furthermore, 38% of users will stop engaging with a website if they find the layout or content structure unattractive. When users can effortlessly navigate through a website or application, they are more likely to stay longer, explore more content, and ultimately achieve their desired goals.
2) Consistent Visual Design
Consistency in visual design elements helps establish a sense of familiarity, professionalism, and trust, leading to improved engagement and user satisfaction. It not only enhances the user experience but also positively impacts brand perception. Moreover, it helps users navigate with ease, reduces cognitive load, and fosters a sense of trust and professionalism. When users encounter a visually consistent interface, they are more likely to stay engaged, explore further, and form a stronger connection with the brand.
3) Responsive and Adaptive Design
With the proliferation of devices and screen sizes, it has become essential for websites and applications to seamlessly adapt to different platforms and provide a consistent user experience. Responsive design ensures that the layout and content dynamically adjust based on the device’s screen size, while adaptive design tailors the UI specifically for each device. This is seen in a study by Adobe that revealed 73% of consumers prefer engaging with websites that provide a consistent experience across devices. By providing a consistent user experience across platforms, businesses can reduce bounce rates, increase time spent on the site, and improve conversion rates.
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Because if you haven’t, then all your money, time and effort can mean nothing as the product just won’t stick with people.We at Prismetric consider usability while designing a website or a mobile app.
Analyzing the concerns of the users and addressing them appropriately will go a long way in building a product that ranks high on usability.Related – Know in detail about the UX design strategies that will transform your mobile app.How to improve usability?Match the Users Experience with their expectationsWe humans don’t like change, but at times a change is good, but we still do not like it.
The best way is to follow all the widely accepted design conventions.For example, use the spur gear icon for depicting the Settings tab on your website or mobile app; this way, we make the user feel at home and reduce unnecessary cognitive load.The layout of information, the sequence of steps and the UI terminology are not altered much, and it should match with the expectations of the user.
It will reduce friction that the users usually experience while using a new product.The most important Usability guidelines we follow for all our projects:• Use commonly used UI conventions and patterns• Focus on the needs of your userAs a proficient mobile app design company, we know how important it is to build an intuitive app design.
Middle eastern cultures are an example of this phenomenon.The content should follow an F-shaped pattern like headings and small paragraphs or bullets.Speed Up your website or mobile appPatience is a rare virtue, like the unicorns in the digital world.
The study found out that page response time increased by an amount of fewer than 2 seconds, there was a drop in the ARPU by 4.3%.
Why would someone even go through an app if they don’t find it attractive enough, or too slow, or just downright badly designed?
Designing and developing an app without stressing on an impeccably designed user interface and a brilliantly developed user experience would be a sheer waste of time.
A good UI/UX design help draw in traffic, keeps the users engaged, and therefore has a direct implication on boosting the conversion rate for a business.
The user interface is all about how a mobile application looks like, and how does it feel to the users while interacting with it.
A person should be able to instantly identify a mobile app with the brand that it is for.
Mobile app developers must design a neat workflow for their mobile apps, comprehending the actions of the end users, thus making the experience a more interactive one for the user and simplifying the whole process for them.
