By reducing the time spent on administration and reporting, sales automation has the ability to lower the cost of sales. It also has the potential to increase revenue by automating outreach to clients who are already in the sales funnel. However, a large number of decision-makers are either unaware of—or have not yet utilised—the value that sales automation can generate across an expanding range of use cases.
Workflow automation companies must adapt their methods of operation and their technological foundations in order to take advantage of the new opportunity and make sure that any web development company in Sri Lanka and automation solutions complement one another. Early adopters of sales automation routinely report longer periods of time spent with customers, higher levels of customer satisfaction, efficiency gains of 10 to 15 percent, and the potential for up to 10% growth in sales.
Utilising technology to automate marketing processes and workflows in web application development is known as marketing automation. This may include tracking websites, social media efforts, and email marketing. It is a potent tool that enables companies of all sizes to automate their marketing procedures, boosting revenue and improving return on investment. This post will examine how marketing automation can help you generate more income.
Email Marketing.
Making email marketing as effective and simple as possible is vital because it is a crucial component of B2B marketing. Even if you only have a list of 100 email addresses, it will take a while to carefully compose each email, and you can't send out a bulk email without running the risk of sharing your whole address book, which might result in a significant data breach.
The most basic form of email automation enables you to send numerous emails to numerous recipients at once. However, you can go one step further and plan for all of them to be sent out at the exact moment that your audience is most likely to receive them. There should be no scrolling because you want them to appear immediately at the top of their inboxes. For instance, if you are sending an email newsletter with some fascinating information, you might want to send it right before your audience breaks for lunch so they can read it while they are away from their desks.
In order to target the times with the highest volumes, a decent email automation system will actually keep track of when people are opening your emails. Even if your audience is from around the world, you can have the system account for different time zones, which is far simpler than sitting up till the wee hours of the morning to send an email to someone in another country.
Product improvement and instruction
Send your customer an email directing them to articles or videos that will help them get the most out of their new product or service if they have just made a purchase. Simple equation: satisfied consumers buy more.
Cross-selling, upselling, and promotions
If they are already your clients, your target audience is more likely to make a purchase from you. It definitely can't hurt to send them an occasional reminder of the wider range of goods and services you provide, especially if they are connected to those they are already buying from, possibly with a discount (since who doesn't love a deal?).
Re-engagement.
Have you heard from a client recently? Someone had been standing too close to one part of your funnel. Send them an email that will prompt them to take action. With automation, you can determine when prospects are most likely to respond favourably to these kinds of emails and arrange for them to be sent at those times.
Social media.
Automating social media processes is a godsend, whether your B2B marketing plan spans a variety of social media platforms, or you are completely focused on just one.
The ability to schedule postings in advance is the advantage that is most visible. Pre-scheduling a week's or months’ worth of social media posts is significantly more effective than manually publishing since you can alter your social media posts and content to reflect trends and current events. We don't advise going beyond that. You may schedule your posts to go live at the times when they are most likely to receive views and engagement, much as with emails. Additionally, it is simpler to publish the posts at non-work times (such as on weekends or holidays). Once more, it is very much a requirement for any company trying to use social media for audiences outside its own. Nobody wants to wake up at five in the morning to send a tweet.
Overall, by removing the majority of the time-consuming "busy work" associated with managing several social media channels, you will be able to diversify and create original material for various social media platforms that plays more strongly to each platform's particular strengths and audiences. Automation enables you to optimise each of your social media platforms individually, as opposed to homogenising them as a whole.
Automation of multi-channel campaigns
A marketing campaign cannot be restricted to a single channel. Campaigns must be deployed on several platforms and channels. While there is a sizable audience on every platform, expanding your reach throughout the web greatly increases your reach. This is no longer such a daunting undertaking, thanks to marketing automation. You can coordinate your campaigns across several channels using targeting and segmentation, and you can provide highly relevant product suggestions to the right individuals via targeted advertisements, push notifications, social messaging, and more.
For companies of all sizes, marketing automation may be a terrific investment. When done well, it enables businesses to meet their marketing objectives and increase revenue while allowing marketers and the sales team to concentrate on the more imaginative jobs that cannot be automated.
