Which Type of Design Do You Need for an E-commerce Website?
Website User Experience
Your e-commerce website's design should provide smooth usability and seamless navigation. Website user experience plays a crucial role in converting your visitors into customers. The design must be intuitive, user-friendly, and easy to use. Here are some essential elements that should be included in your design:
- Easy-to-read text
- Clear calls-to-action (CTAs)
- Visual hierarchy
- Intuitive navigation
- Mobile responsiveness
- Fast load times
- Minimal distraction
Website Aesthetics
The design for your e-commerce website must also be aesthetically pleasing. The design should be visually appealing and suit the tone and purpose of your e-commerce website. Get creative with your layout, color scheme, typography, and images. Here are some points to keep in mind:
- Simplicity is key
- Consistency throughout the website
- Attractive color scheme
- Large, high-quality images showcasing products
- Readable, yet expressive text
- Stylized typography
SEO-Friendly Website
Designing an e-commerce website that is SEO-friendly is essential for visibility on search engines and driving organic traffic. When you are designing your website, you must keep the following SEO principles in mind:
- Keyword optimized content
- Properly labeled images
- Meta descriptions and tags
- Proper URL structure for each page
- Fast load times
- Proper heading and subheading usage (H1, H2, H3...)
- Mobile responsiveness
When designing your e-commerce website, ensure that the elements mentioned above work well together. The design should align with your brand identity, the website's purpose and goals, and target audience. Your aim should be to create a website that looks visually attractive while providing a great user experience, providing SEO benefits and driving business goals.
The world of commerce is increasingly coming over the web.
With mobile web getting stronger and sophisticated than ever before, most businesses are now invariably focused to reach their audience with a fluid and versatile experience.
While there is no dearth of creativity and innovation in designing e-commerce websites, the following trends can help your brand to stay future optimized as well.
Flat design has dominated for years just because it ensured optimum ease of use and easy access.
But as flat design became commonplace, Google brought material design to bring some layers and depth to the flat design.
For example, subtle use of shadows and gradients can sharpen certain CTA buttons and create a visual hierarchy for the viewers.
Did you know that your English e-Commerce website is only catering to about one-third of your potential customer base? It would be a shame to not tap into such vibrant potential, such a waste. The international market is the next step for any thriving e-commerce venture. And if you will not take that step soon with your business, one of your competitors definitely will. Online stores are already accessible from any part of the globe, so what is stopping you from going global?
