Hair wigs, hair extensions, and hair weaves are collectively known as artificial hair integrations. Hair wigs are used to cover the entire head, disguise baldness or transform the hairstyle and are available in the shape of a cap.The purpose of hair extension is to alter the hairstyle instantly, add length and volume to the natural hair, and are clipped, glued or woven on the natural hair. The global hair wigs and extension markets has been in existence for a long time and is considerably growing at an exponential rate. The new trends and fashion evolved has flourished the market. Nowadays, hair loss due to certain medical conditions and hormones leads to complete or partial baldness, making people conscious about their appearance, therefore the demand for hair integrations has increased rapidly. Various type of raw material is used for the manufacturing of hair alterations, in the early 1990s, the jute fibers were used to make the imitating hair for theatrical wigs but as the trends change the raw material varieties also expanded; animal hair, human hair, synthetic fiber, futura, virgin hair or blend of these materials. The main exporters of human hair wigs have been China, Italy, Indonesia, and Germany. Whereas the top importers have been Japan, UK, U.S., Nigeria, France, and Korea.
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COVID-19 Scenario Analysis:
Lockdown Scenario
The lockdown scenario of the COVID-19 pandemic has impacted the hair wigs and extension industry. The sales and revenue, raw material, distribution channels, and export & import are in major loss.
Production Hampered
The availability of raw material is very low for the hair integration industry. The raw material like human hair is at a high shortage at this time. The import of the raw material and export of the end product has been disrupted due to regulations and post COVID-19 scenario will also not be favorable for the industry.
Supply chain
The distribution channels like the retail stores have been shut down. The salon especially for hair extensions has lost its customers and the sales and revenue are highly impacted.
Top Impacting Factors:Market Scenario Analysis, Trends, Drivers and Impact Analysis
The hair and extension industry has a huge scope as they have an immense target market. The entertainment industry, salon industry, fashion industry, and also the general population are reliable on the hair integration market for artificial hair. Cancer and other certain diseases and hormones usually cause baldness, the hair transplant methods and surgeries are probably expensive therefore, the hair wigs and hair extensions are preferred mostly. The surge in fashion and new trends, availability of various types of extensions, grooming awareness, celebrity endorsements, fashion events, quality of the product, raw material, increasing baldness due to medical conditions, and concerns about appearance are the factors that drive the global hair wigs and extension market. However, ease of use, and maintenance of hair extensions, raw material availability, the durability of the product, and increasing competition cause restraint to hinder the market growth. Whereas, improved quality of hair integration, variants of colored extensions, and social media engagement of the industries present new pathways in the industry.
The global hair wigs and extension market trends are as follows:
Recasting of hair wigs and extensions
The demand for elegant hair accessories has increased in the recent times. The hair wigs and hair extensions that are frizz-free, smooth, and looking mostly like natural human hair are in demand. The industries have been investing in the manufacturing and chemical processing of the synthetic hair for making it look more natural. The key players like Rebecca and Donna Bella hair, Great Length, and others have customized the products based on gender, texture, color, hairstyle, size, length, and volume; providing more variants and choices to the customers. Certain brands have been focusing on celebrity endorsements and expert advice for potential customers to increase awareness about new and emerging products. Also, the introduction of techniques like strand applications has led to an increase in the target market. Africa is the growing market for hair extension industry, the use of hair extension and strand application is experiencing remarkable growth. The main exporters of human hair to Africa are India and China.
Prospering premium brands
Godrej Consumer Products Ltd. acquired stakes of Darling Group Holdings and is providing a wide range of extensions, wigs, dreads, and plaits celebrating dynamism of beauty and fashion in Africa. Several startups have evolved in the hair integration industry raising the competition in the market. The premium brands have been trying to command the market share by introducing innovation in the hair wigs and extensions, offering high discount and bundle deals to the customers, ensuring product health and safety, creating campaigns, and certified salons.
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Key Benefits of the Report:
- This study presents the analytical depiction of the global hair wigs and extension industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global hair wigs and extension market share.
- The current market is quantitatively analyzed to highlight the global hair wigs and extension market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides detailed global hair wigs and extension market analysis based on competitive intensity and how the competition will take shape in the coming years.
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The new research report titled "Hair Wig Market, Global Industry Analysis, and Forecast to 2027" gives a detailed analysis and future forecasts of the market.
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