Do you know that around 85% of snap purchase choices made by shoppers are influenced by colours? Colours are way more powerful than most people realise.
And that’s why experts recommend having colour psychology in mind if you want your eCommerce website designing in India to have seamless UI/UX.
Today’s post discusses the psychology of different colours and how they may influence your customer’s behaviour.
So, if you want a website that drives conversion, take your notebook out and keep reading!
How To Use Colour Psychology When Designing An E-Commerce Website In India?
Colours can make you feel sad, happy, excited, stimulate hunger or suppress it. They can also encourage your online store visitors to take action.
Here’re the most common colours designers use to provoke emotions and encourage actions.
1. Red
Red is well-known for its relationship with passion and evoking a sense of urgency. It attracts attention and stimulates appetite. As a result, red is most commonly used for sales signs and by food brands.
You can use red to highlight time-sensitive deals on your website, like a clearance or flash sale. However, use it sparingly. Otherwise, it can overwhelm your visitors and evoke intense negative emotions, like anger.
2. Orange
A less intense version of red, orange is another colour commonly used in eCommerce website designing in India. It can create the same sense of urgency as red without the negative feelings. The warm, welcoming and fun vibe of orange makes it perfect for brands and websites targeting the younger population.
3. Yellow
Yellow is another fun, playful colour that presents optimism, youth and cheerfulness. Expert web designing services use yellow to make their websites and brand appear friendly and inviting.
However, like red, yellow can evoke negative feelings like frustration. Also, yellow is the most fatiguing colour for the human eye. It reflects the most amount of light and makes it harder to read texts. Hence, use it with caution.
4. Blue
Many eCommerce web development companies in India use blue for professional websites. This colour gives off a sense of trust, reliability and relaxation. As a result, you can see blue is the most common colour used by financial companies.
While blue is a safe colour, it’s not a thought-provoking or stand-out colour. Hence, you rarely see food or fashion brands using blue as a primary colour.
5. Green
Green is a popular choice for eco-friendly brands. Businesses selling healthy lifestyle services or products use green to evoke a feeling of comfort, sustainability and good health. You can also notice green in online casinos, credit cards and blogs as it demands trust. Green is ideal for CTA buttons when it contrasts with the surrounding shades.
6. Black
If your brand oozes luxury, elegance, sophistication and edgy vibes, you can consider including black in your affordable website design to create a contrast. Black gives off a sense of wealth and power. Hence, most luxury brands use it in their websites and logos.
7. White
White is often the most overlooked yet crucial colour for website design. It gives off a sense of purity, simplicity and virtue. Using white or empty space is essential to make your web pages appear organised, direct your reader’s attention, help users navigate pages, and make the CTA buttons stand out.
Wrapping Up
When including colours in your eCommerce website designing in India, evaluate how your visitors will see your web pages. Think about how the colour aids readability, creates contrast and highlights key web page elements. And avoid going overboard with a single colour.
Author Bio- Author is a website designer and a digital marketing expert. He uses his online presence to discuss the latest website design trends, SEO strategies and social media marketing.
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