UAE Fitness Equipment Industry Market Size

What is the Current Sceario of Fitness Cenres in the UAE?

The economy in UAE is the fourth largest in the Middle East with a GDP of $395.8 Bn and has the highest population growth in the Arab world with 9.2 Mn population in 2020. Majority of the population in the UAE, irrespective of age groups participate actively in regular physical activities such as walking, cycling & gymming in public parks, fitness centers or at home. Around 68.0% of the population in UAE consisting of                                                                                                                                                                                         age group 6-65 years invest 3-10 hours/week doing rigorous exercises and are more health conscious and belong to a fitness club than any other age category representing the service addressable market for a fitness industry. Millennials and Gen Z make up the larger proportion of doing fitness class activities and are motivated by workout experiences that deliver on balance, routine and prevention.

The UAE fitness Industry has expanded significantly over the last decade contributing ~% of GDP in 2020 with several fitness centre chains securing a key market foothold across the country. The market has witnessed strong growth with a considerable expansion in the number of boutique and budget fitness centers directly contributing to the economy.

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Growing health conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in UAE. Higher demand has been observed among people for private training session and yoga session at their homes from certified professional trainers working as freelancers.

Direct Economic Impact of Fitness Centres

UAE Health and Fitness Market contributed $~ Mn Revenue in 2020 with Offline and Online Fitness Centres contributing ~% and ~% respectively. The number of establishments grew by ~CAGR during 2017-2020. The industry is characterized by a high proportion of part time employment with majority of staff employed on a casual or part time basis.

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Commercial Gyms: Boutique and medium sized fitness centers dominate the sector, with more 70% of centers employing fewer than 15 people in 2020.

Schools/Universities: 70%-80% of the Universities in UAE have well equipped gyms either on campus or hostel for the students who aspire for physical well being thus promoting an active healthy lifestyle. Initiatives such as Dubai Fitness Challenge are also encouraging students to take part in activities and events

Residential Townships/Compounds: A number of large apartment buildings in the UAE have a fitness center on their premises following the trend of combining fitness and convenience. The closure of public gyms, fitness centers and clubs since COVID 19 has led to an astounding demand for residential/community gyms.

Medical Fitness Centres and Others: Most medical fitness & wellness centers offer a variety of services like physical therapy, massage, and health related workshops open to the community and have professionals that are well aware of providing individualized programs for people with medical conditions.

Indirect Economic Impact oF Fitness Centres

The fitness market has a ripple effect on other sectors such as fitness equipment industry, construction, real estate, apparel and footwear and technology.

Fitness Equipment Market: With growing population and presence of huge number of expat population, UAE is the largest and potential markets for fitness equipment in the GCC region. It is based on imports from international players of various countries such as USA and China and distributed to various end users.

Premiumization of Real Estate: Renting in areas with recreational clubs & other amenities such as gym costs $`-$~ per sq. ft above the average standard rate.

Construction Sector: The cost of constructing a Fitness Centre in the UAE stands around $~ -$~ per square metre where labors involved in the construction and maintenance of the centres are paid $~ an hour, thereby generating employment in the industry.

SOCIO Economic Impact oF Fitness Centres

UAE has been facing many healthcare challenges such as Diabetes and Obesity due to prevalence of unhealthy lifestyle with NCD’s accounting for 77% of all deaths in the country. Assuming a significant percentage of the population affected with lifestyle diseases goes to a fitness centre, the estimated savings in direct health care costs from UAE’s fitness centres is $9.8 Bn in a year. The largest component of this saving arises from the avoided costs of cardiovascular disease, which provides a saving of around $6.9 Mn in a year along with increase in workforce participation and increase in workforce productivity 28.3% and 45% respectively.

Government Initiatives

The government of the UAE has launched initiatives which are playing a key role in promoting the well-being of the people of the UAE. It includes establishing the UAE well-being Model for Residential Communities, implementation of a Community Wellbeing Nutrition Program and adoption of the Community Program for Active Lifestyle. Initiatives such as Dubai Fitness Challenge and MA’KOM Initiatives are taken up by the Government to raise awareness about healthy lifestyle and physical activity.

FUTURE CATALYSTS IN UAE Fitness Market

The fitness market in UAE is expected to experience double digit growth with employment level expected to rise substantially with the growth of fitness centres establishments along with increasing active members in the country. Growing interest in fitness among the middle class along with the rise of lower-cost alternatives such as Gym Nation, Metro Fit, and Snap Fitness, is expected to disrupt the industry. Focus towards digital classes and offering group classes exercises which includes Pilates, Cross fits, Zumba, Aerobics, Martial Arts and many others will be key to success for independent gyms.

·      Direct Economic Impact of Fitness Centres

• Overview of Commercial Gyms in UAE Health and Fitness Market
• Overview of Fitness Centres in Hotels and Resorts
• Overview of Fitness Centres in Schools and Universities
• Overview of Fitness Centres in Residential Townships/Compounds
• Overview of Fitness Centres in Hospitals
• Overview of Fitness Centres in Sports Clubs and Govt. Organizations

·      Indirect Economic Impact of Fitness Centres

• UAE Fitness Equipment Industry Market Size
• Evaluation of Premiumization on Real Estate Sector
• Estimated Cost of Constructing a Fitness Centre
• Technological Disruptions for Fitness Centres in UAE

Key Target Audience

·      Fitness Equipment Manufacturers

·      Fitness Equipment Distributors

·      Fitness Centres

·      Government Organizations

Time Period Captured in the Report:

·      Historical Period: 2015-2020

·      Forecast Period: 2020–2025

Key Topics Covered in the Report

·      Socio-Economic Landscape of UAE

·      Direct and Indirect Economic Impact of Fitness Industry in UAE

·      Overview of Commercial Gyms in UAE Health and Fitness Market

·      Snapshot of Digital Fitness Market in UAE

·      Assessment of the Indirect Economic Impact of Fitness Industry in UAE

·      UAE Fitness Equipment Industry Market Size

·      Evaluation of Premiumization on Real Estate Sector

·      Technological Disruptions for Fitness Centres in UAE

·      Assessment of the Indirect Economic Impact of Fitness Industry in UAE

·      Overview of Healthcare Scenario/Health Statistics

·      Potential Health Implications and Health Cost Reductions

·      Customer Mindset for Fitness Services

·      Impact of COVID 19 on Fitness Industry in the UAE

·      Future Outlook and Projections for UAE Fitness Services Market

·      White space and Opportunities existing in the UAE Fitness Services Market

·      Research Methodology

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Ken Research

Ankur Gupta, Head Marketing & Communications

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